• MOMS
    How Moms Will Shop In Post-Pandemic Retail World
    Moms will trust retailers to adhere to safety guidelines - but they'll want want a little more to help them feel safe.
  • STRATEGY
    How Brands Can Add Value In The Face Of Uncertainty
    Five ways your brand can help inform your efforts to give back during this crisis.
  • STRATEGY
    Brand Messaging With Zoom Backgrounds
    Now is the perfect time to hammer home your visual brand while also hiding any laundry, family members or wandering pets behind you.
  • MULTICULTURAL
    How Brands Can Help Those Suffering Most From Pandemic
    How marketers react to realities of unequal COVID-19 suffering will have long-lasting effects on both brand loyalty and brand choice for generations.
  • STRATEGY
    Why Regulations Like CCPA Can Elevate Personalization
    When you own your data, you really get to know your audience and can create a more cohesive and accurate customer/audience profile.
  • STRATEGY
    Quickly Pivoting Promotions During A Pandemic
    Tips include: Provide helpful or fun content and experiences for consumers at home.
  • STRATEGY
    Lessons From Pandemic: Staging A Photo Shoot (With Pets) From 3,000 Miles Away
    Here are four lessons we hope help as brands and agencies adjust to social distancing and remote working.
  • STRATEGY
    Engagement Is More Than A Marketing Outcome
    If the current crisis proves anything, it's that we as humans will find a way to connect, even when we're forced to stay physically apart.
  • STRATEGY
    WTF Are We Going to Do Now?
    To help answer this question, I went back into the archives to see what what companies did during the "Great Recession" of 2007.
  • GEN Z
    Pandemic Profoundly Affecting Gen Z, Millennials
    The disruption to the ordinary cadence of life has many in these cohorts feeling unsettled and aimless.
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