So many brands claim to be the best in the world. Now, they need to demonstrate they aren't above us but are among us, the people of the world.

As we reimagine marketing practices for right now, we still must talk about visuals, narrative and messaging.

Netflix ignored the opportunity to turn its "Are you still watching?" message from a common annoyance into something more meaningful.

Committing to the development of a strategic roadmap helps ease fears and regain a sense of control during times of crisis.

Brands should look for partners that not only add new value to campaign messaging, but have also proven effective at interacting with online audiences.

During a major crisis, social media offers valuable feedback on how your brand's communication strategy and crisis response is being received.

For example: Renew for a new era of growth.

Every brand needs a lane -- and perhaps this crisis will help us get back in them.

Among the lessons of the pandemic: Some businesses have significant gaps in digital readiness, especially challenger brands.

Tips for creating a brand experience that sticks. For one: Make your customer service team your product experts.