by Jeff Doherty on Jul 31, 12:34 PM
Raw data must be cleansed and transformed into actionable insights to fuel consumer packaged goods advertising campaigns.
by Ashley Cooksley on Jul 29, 1:43 PM
Your social media communications should not be about your products, but rather about how they make people feel, or how they have impacted users' lives.
by Elise Stieferman on Jul 28, 9:22 AM
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies.
by Ben Kuenzle on Jul 27, 1:34 PM
For one example: Develop a marketing toolkit.
by Corinne Casagrande on Jul 26, 11:33 AM
The inventory to sale ratio (as measured by Census) is rising for the second straight month, with inventories themselves up 14% in May year over year.
by Raj Goswami on Jul 24, 11:41 AM
Brands often use the terms "advertising" and "marketing" synonymously, resulting in a myopic view of the mechanisms used to solve a brand's business challenges.
by Ben Essen on Jul 21, 11:27 PM
For one, calculate the amount of carbon you are prepared to emit through travel this year, and measure all travel against it.
by Melinda Ramos on Jul 21, 3:39 PM
For example: Relying too much on concentric circles when hiring means networks often filled with people just like the person doing the recruiting.
by Rob Baiocco on Jul 20, 11:59 AM
Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes?
by Harvey Chipkin on Jul 19, 11:21 AM
Why? All-inclusive is a fast-growing format in the resort space. And Hyatt guests said they liked the option of having the guesswork taken out of their vacations.