For one: Confusing an influencer with a content creator.

Turns out, post-purchase is when people are most open to brand engagement.

Luxury brands face a challenge with the emergence of the aspirational luxury buyer -- typically younger, less loyal and more price-sensitive.

In a fragmented media environment with no culturally unifying blockbusters, brands need to lean more on social media content creators to get out their message.

As brands innovate, audio advertising stands out for creating lasting connections through podcasts, streaming music and radio.

Three clear paths can lead brands above the hedge maze and toward clarity: For one, strong creative rooted in customer research.

Take advantage of this opportunity by emphasizing the emotional benefits of personal care services like facials and manicures/pedicure.

Brands can use micro-influencers as low-cost options to connect with tightly defined audiences.

In a study of 500 moms, from Baby Boomers to Gen Z who have at least one child under 18 at home, an astounding 54% of all moms said they're are using AI daily.

More work must be done to educate stakeholders on how to understand, evaluate, and engage with the work of marketers.