• INFLUENCER MARKETING
    Micro-Influencers: Secret Weapon For Mid-funnel Marketing
    As a sales feeder, as opposed to a salesperson, the influencer's role is to cultivate connections and engagement that can then be leveraged into sales.
  • CUSTOMER EXPERIENCE
    Creating An In-Person Brand Experience In The Digital Age
    When working to execute a captivating brand experience in the digital age, it's important to consider both the in-person and digital audience.
  • PHARMA
    Do Pharma Brands Still Need Consumer Websites?
    Rather than abandoning pharma brand websites, brands should optimize their experiences for key moments in the consumer journey.
  • STRATEGY
    Don't Be A Creative Zombie: Put Humanity Before Automation
    Every digital ad campaign should start with a human conversation, not with a data entry field.
  • STRATEGY
    Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing
    SEO is fundamentally rooted in understanding a customer's needs and desires -- and how that customer communicates those needs.
  • STRATEGY
    What's An Amazon Ad Worth? More Than You Think
    One study found that advertising on Amazon works much harder than some advertisers may give it credit for, and drives significant sales across other retail channels.
  • MULTICULTURAL
    How Brands Can Use Podcasts To Appeal To Multicultural Audiences
    The best way for brands to show their commitment to multicultural audiences is to align themselves with content that's relevant to each individual group.
  • Smart Business: Why Beverage Makers Are Falling For Cannabis Industry
    It's clear that cannabis is both a threat to, and a huge opportunity for, the beverage industry.
  • STRATEGY
    Let's Throw The Idea Of Brand Life Cycle Out The Window
    The idea that brands have a predetermined lifespan is scientifically inaccurate, and leads marketers to miss tremendous opportunities.
  • FINANCIAL SERVICES
    How To Make Fintech Attractive To Millennials
    Millennials are easily powering the fintech revolution and making way for start-ups to radically change a rather stuffy and traditional industry.
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