As a sales feeder, as opposed to a salesperson, the influencer's role is to cultivate connections and engagement that can then be leveraged into sales.
When working to execute a captivating brand experience in the digital age, it's important to consider both the in-person and digital audience.
Rather than abandoning pharma brand websites, brands should optimize their experiences for key moments in the consumer journey.
Every digital ad campaign should start with a human conversation, not with a data entry field.
SEO is fundamentally rooted in understanding a customer's needs and desires -- and how that customer communicates those needs.
One study found that advertising on Amazon works much harder than some advertisers may give it credit for, and drives significant sales across other retail channels.
The best way for brands to show their commitment to multicultural audiences is to align themselves with content that's relevant to each individual group.
It's clear that cannabis is both a threat to, and a huge opportunity for, the beverage industry.
The idea that brands have a predetermined lifespan is scientifically inaccurate, and leads marketers to miss tremendous opportunities.
Millennials are easily powering the fintech revolution and making way for start-ups to radically change a rather stuffy and traditional industry.