Two-thirds of customers (66%) and another one-fifth (18%) of shoppers would like to try BOPIS -- buy online, pick up in store.
A recent nationwide survey shows a fragmented consumer base not entirely sold on cannabis but not dead-set against it, either.
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.
Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar brands.
How can these brands address the challenge of the Incredible Vanishing Teen Worker?
The best apps include story-telling and interactive elements.
A company called Decibel says it has developed technology to understand what's happening as potential customers move their cursors around a website, before they click.
Has a stunt like Oreo's Dunk in the Dark tweet during the power outage of the 2013 Super Bowl grown stale?
If they are no longer able to collect what can be seen as mostly passive user data, marketers must adjust quickly.
The bottleneck of Lucy and Ethel battling a too-fast conveyor belt of chocolates: just like the challenge marketers face in personalizing creative content.