• STRATEGY
    What's Your BOPIS Strategy?
    Two-thirds of customers (66%) and another one-fifth (18%) of shoppers would like to try BOPIS -- buy online, pick up in store.
  • CANNABIS
    Can Marketers Get Around Marijuana's Stigma?
    A recent nationwide survey shows a fragmented consumer base not entirely sold on cannabis but not dead-set against it, either.
  • BABY BOOMERS
    The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
    The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.
  • STRATEGY
    What Is Your Brand's Consumer Value Equation?
    Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar brands.
  • PERSONNEL
    Labor Shortage? More Teens Take Summer Off Work
    How can these brands address the challenge of the Incredible Vanishing Teen Worker?
  • SPORTS
    A Primer In Sports Event App Best Practices
    The best apps include story-telling and interactive elements.
  • TECHNOLOGY
    Reading Between The Clicks
    A company called Decibel says it has developed technology to understand what's happening as potential customers move their cursors around a website, before they click.
  • STRATEGY
    Is Real-Time Marketing Still Relevant?
    Has a stunt like Oreo's Dunk in the Dark tweet during the power outage of the 2013 Super Bowl grown stale?
  • PRIVACY
    Time To Get Ready For Rising Consumer Privacy Demands
    If they are no longer able to collect what can be seen as mostly passive user data, marketers must adjust quickly.
  • STRATEGY
    Marketing Success Depends On Overcoming Creative Bottlenecks
    The bottleneck of Lucy and Ethel battling a too-fast conveyor belt of chocolates: just like the challenge marketers face in personalizing creative content.
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