INFLUENCER MARKETING
by Katherine Kam on Jul 31, 2:48 PM
As a sales feeder, as opposed to a salesperson, the influencer's role is to cultivate connections and engagement that can then be leveraged into sales.
CUSTOMER EXPERIENCE
by John Limotte on Jul 30, 2:32 PM
When working to execute a captivating brand experience in the digital age, it's important to consider both the in-person and digital audience.
PHARMA
by Chris Murray on Jul 29, 2:39 PM
Rather than abandoning pharma brand websites, brands should optimize their experiences for key moments in the consumer journey.
STRATEGY
by Beckie Underwood on Jul 26, 2:00 PM
Every digital ad campaign should start with a human conversation, not with a data entry field.
STRATEGY
by Megan Markley on Jul 25, 12:40 PM
SEO is fundamentally rooted in understanding a customer's needs and desires -- and how that customer communicates those needs.
STRATEGY
by Michael Cohen on Jul 24, 12:12 PM
One study found that advertising on Amazon works much harder than some advertisers may give it credit for, and drives significant sales across other retail channels.
MULTICULTURAL
by Isabel Rafferty on Jul 23, 10:14 AM
The best way for brands to show their commitment to multicultural audiences is to align themselves with content that's relevant to each individual group.
by David Eastman on Jul 22, 12:43 PM
It's clear that cannabis is both a threat to, and a huge opportunity for, the beverage industry.
STRATEGY
by Leslie Zane on Jul 19, 12:16 PM
The idea that brands have a predetermined lifespan is scientifically inaccurate, and leads marketers to miss tremendous opportunities.
FINANCIAL SERVICES
by Shameer Sachdev on Jul 18, 10:50 AM
Millennials are easily powering the fintech revolution and making way for start-ups to radically change a rather stuffy and traditional industry.