The Other D2C: Enable Your Brand To Go Direct-To-Community
    Legacy CPG brands that want to compete with D2C brands can identify and leverage an existing community receptive to them.
    B2B or B2C? It Doesn't Matter, We're All Human
    At the core of every marketing, advertising or communications campaign is the same, basic human desire: to connect.
  • DATA
    CCPA: Turning Pain Into Progress
    Instead of fear, marketers will be much better served to take a different approach to the new policy, looking at it as an opportunity for game-changing progress.
    The New Backseat: How Mobility Evolution Will Open Doors for Marketers
    Everyone will become passengers in autonomous cars, which will rewrite the paradigm of what's a possible in-car activity.
    Dual-Housing: D2C Brands Combine Agency Expertise, In-House Lower-Funnel Smarts
    The trend gives advertisers more options for building bespoke planning and buying models, and agencies new ways of providing value.
    How First-Time Retailers (Like D2C Companies) Can Build Their Brand In-Store
    Among our tips: Envision your customer's journey, and find the story at the heart of your brand.
    4 Simple Principles Behind Going Viral
    Most viral successes aren't the result of multimillion-dollar media budgets, but instead relevant, smart, timely creative, distributed in a social-first way.
    Don't Know Much About [ ]? Develop Engaging Content Anyway
    You can't know everything. But in a world of never-ending content creation, you might have to know about anything. Here's how to learn fast.
    4 Ways Next-Gen D2C Brands Can Crack Creative Marketing
    Hang on to that funnel -- and other tips for brands aiming to follow a D2C ecommerce model.
    3 Surprisingly Common Martech Pitfalls To Avoid
    Marketing automation campaigns are relatively straightforward. However, there are a lot of levers and variables that dictate success.
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