by Gareth Noonan on Nov 30, 10:12 AM
Consumers' app usage is at its highest during the post-Christmas period, translating to an increase in mobile ad requests.
by Mario Carrasco on Nov 30, 9:48 AM
After the 2016 election, I assumed multicultural marketing was set to fade. I couldn't have been more wrong.
by Tim Sovay on Nov 29, 2:43 PM
At scale, the use of nanoinfluencers -- those with 10,000 or fewer followers -- can mean enormous savings and effective campaigns.
by Jake Abraham on Nov 29, 2:30 PM
Media has quickly shifted to a data-led buying approach, bringing massive improvement in reach and efficiency, but also perpetuating fraud.
by Alexandra Saraniti on Nov 28, 1:28 PM
When it comes to targeting consumers, just like our beloved family members, one size will not fit all this holiday season.
by Christina Beavis on Nov 28, 1:06 PM
Brand marketers cannot afford to dismiss customer dissatisfaction when competing for market share.
by Chris Finneral on Nov 27, 12:35 PM
Well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing to their personal freelance network.
by Harrison Taylor on Nov 27, 12:14 PM
Non-duopoly ad-network buys enable advertisers to extract valuable audience insights and apply them to media buys on other platforms.
by Maria Bailey on Nov 26, 1:03 PM
The oldest of Gen-Z moms are 25 years old and are entering motherhood with all the spending that moms represent to the U.S. economy.
by Asaf Greiner on Nov 26, 12:33 PM
Problem: Fraudsters launch schemes at the publisher level, yet we continue to move verification closer to the demand side.