Consumers' app usage is at its highest during the post-Christmas period, translating to an increase in mobile ad requests.
After the 2016 election, I assumed multicultural marketing was set to fade. I couldn't have been more wrong.
At scale, the use of nanoinfluencers -- those with 10,000 or fewer followers -- can mean enormous savings and effective campaigns.
Media has quickly shifted to a data-led buying approach, bringing massive improvement in reach and efficiency, but also perpetuating fraud.
When it comes to targeting consumers, just like our beloved family members, one size will not fit all this holiday season.
Brand marketers cannot afford to dismiss customer dissatisfaction when competing for market share.
Well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing to their personal freelance network.
Non-duopoly ad-network buys enable advertisers to extract valuable audience insights and apply them to media buys on other platforms.
The oldest of Gen-Z moms are 25 years old and are entering motherhood with all the spending that moms represent to the U.S. economy.
Problem: Fraudsters launch schemes at the publisher level, yet we continue to move verification closer to the demand side.