The benefit of short-form video is twofold: it's much easier to create, and it doesn't overestimate the attention span of your viewer.
Since most marketers are focused on Black Friday, a message on Saturday has a much better chance of not being drowned out by other marketing noise.
DTC brands are succeeding because they are not afraid to challenge deep-seated marketing myths about data.
Our annual study ranked social media as the second most complicated industry in the world.
Knowing your brand and the "brand" of the influencer is paramount.
The opportunity is ripe for anyone invested in social to use video to finally grow consumer engagement outside Facebook's ever-closing walls.
Tide's new packaging is creating quite the stir. Does it look like a wine box? Absolutely. Is that why Tide is considered a digital leader in its peer set?
For one, aim for clean data from the get-go in your pre-show marketing plan.
How can retailers make Black Friday more pleasant? One poll showed 68% of consumers plan to shop online then, rather than experience the day's bloody melees.
This demographic, which is on track to outnumber millennials by 1 million by 2020, is changing the way sports are watched and marketed.