by Pau Sabria on Nov 21, 3:35 PM
The benefit of short-form video is twofold: it's much easier to create, and it doesn't overestimate the attention span of your viewer.
by Alex Campbell on Nov 21, 9:06 AM
Since most marketers are focused on Black Friday, a message on Saturday has a much better chance of not being drowned out by other marketing noise.
by Pam Erlichman on Nov 21, 7:28 AM
DTC brands are succeeding because they are not afraid to challenge deep-seated marketing myths about data.
by Jenna Isken on Nov 20, 12:59 PM
Our annual study ranked social media as the second most complicated industry in the world.
by Tom Lyons on Nov 20, 9:25 AM
Knowing your brand and the "brand" of the influencer is paramount.
by Gil Sommer on Nov 19, 2:42 PM
The opportunity is ripe for anyone invested in social to use video to finally grow consumer engagement outside Facebook's ever-closing walls.
by on Nov 19, 1:58 PM
Tide's new packaging is creating quite the stir. Does it look like a wine box? Absolutely. Is that why Tide is considered a digital leader in its peer set?
by Mike Means on Nov 16, 1:07 PM
For one, aim for clean data from the get-go in your pre-show marketing plan.
by Brian Schultz on Nov 16, 12:52 PM
How can retailers make Black Friday more pleasant? One poll showed 68% of consumers plan to shop online then, rather than experience the day's bloody melees.
by Colby Graff on Nov 15, 12:52 PM
This demographic, which is on track to outnumber millennials by 1 million by 2020, is changing the way sports are watched and marketed.