• VIDEO
    'Tis The Season For Short-Form Video Campaigns
    The benefit of short-form video is twofold: it's much easier to create, and it doesn't overestimate the attention span of your viewer.
  • HOLIDAY
    No. 1 Missed Opportunity This Weekend: Saturday Conversions
    Since most marketers are focused on Black Friday, a message on Saturday has a much better chance of not being drowned out by other marketing noise.
  • DIRECT-TO-CONSUMER BRANDS
    Why DTCD (Direct-To-Consumer DATA) Is Secret To DTC Success
    DTC brands are succeeding because they are not afraid to challenge deep-seated marketing myths about data.
  • SOCIAL MEDIA
    Anything But Simple: Picking Through Soup Of Social Media
    Our annual study ranked social media as the second most complicated industry in the world.
  • INFLUENCER MARKETING
    How Brands Can Use Influencers Successfully
    Knowing your brand and the "brand" of the influencer is paramount.
  • VIDEO
    Video Now Up For Grabs After Facebook's Abdication
    The opportunity is ripe for anyone invested in social to use video to finally grow consumer engagement outside Facebook's ever-closing walls.
  • PACKAGED GOODS
    Boxed Wine -- No, Wait, Tide -- And The Digital State Of CPG Industry
    Tide's new packaging is creating quite the stir. Does it look like a wine box? Absolutely. Is that why Tide is considered a digital leader in its peer set?
  • Proving Trade Show ROI With Data-Quality Best Practices
    For one, aim for clean data from the get-go in your pre-show marketing plan.
  • RETAIL
    Black Friday, Black Hole For Retailers: How To Fix It
    How can retailers make Black Friday more pleasant? One poll showed 68% of consumers plan to shop online then, rather than experience the day's bloody melees.
  • SPORTS
    Is Nontraditional Sports Marketing The Way To Reach Gen Z?
    This demographic, which is on track to outnumber millennials by 1 million by 2020, is changing the way sports are watched and marketed.
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