STRATEGY
by Aaron Paquette on Jan 19, 12:52 PM
A new language is emerging online to address ambiguity in online communication: tone indicators.
STRATEGY
by Hinda Mitchell on Jan 18, 10:24 AM
Brand engagement on divisive political issues is fraught with risk. Do not pass go unless you are prepared for the consequences.
STRATEGY
by Harvey Chipkin on Jan 15, 12:08 PM
How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm.
STRATEGY
by Karen Staughton on Jan 14, 12:30 PM
When the pandemic struck, digital was forced to grow up fast and begin to deliver on the promises it's been making for decades.
by Mario Carrasco on Jan 13, 2:16 PM
English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.
STRATEGY
by Ivy Cohen on Jan 12, 1:19 PM
Some stand-out tactics worked well for candidates and are worthy of emulation, while others have no place in business.
STRATEGY
by Steven Seghers on Jan 11, 3:01 PM
This is the time to increase spending to capture greater market share, build customer loyalty, and aggressively supplant your competition.
STRATEGY
by Maria Bailey on Jan 8, 11:35 AM
For example, use social media to direct consumers to retailers who have inventory of your products.
STRATEGY
by Scott Ensign on Jan 7, 3:02 PM
Consumers now demand-and deserve-transparent relationships with brands.
STRATEGY
by Evan Russack on Jan 6, 2:17 PM
Loyalty programs as we know them need to be reimagined, so they can deliver greater value to a brand in the short and long term.
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