How people shop is fundamentally shifting, and this behavioral evolution requires both strategic pivots by pretty much every brand selling consumer goods today.
Creativity can often be the differentiator in a world obsessed with analytics.
When the Pixar animated film “Coco” was released last year, it garnered immediate praise for the way it was able to incorporate elements of Mexican culture — music, art, language — into a beautifully animated, emotionally resonant film. As Benjamin Bratt, one of the stars of the film, said after the movie’s release, “The thing I am most proud of is that Latinos instantly developed a proprietary relationship with the film. They have claimed it as their own, visiting it in theaters on multiple occasions, like they would a close family member.” As the hype over films like “Crazy Rich …
With Amazon, the customer journey is condensed -- search and purchase can happen without leaving Amazon's site.
Messaging frameworks help you deliver content that communicates exactly the right message for a particular consumer at that moment.
"Social media" has become less social. It's now just another place for brands to push out advertising.
In a 15-year study, only 25% of brands surveyed changed in a positive direction. Here's how to be one of those brands.
Companies like to boast about how much data they have. In practice, a minority of the largest companies possesses the vast majority of data.
Beginning Aug. 27, the U.S. Open will reunite the prolific - and highest-paid - tennis players over the past decade.
Brands are faced with a seemingly insatiable demand for fresh and engaging content, but marketers often don't have a strategy in place to develop that content.