by Maria Bailey on Aug 31, 1:09 PM
From offline sampling to content creation, there are many ways to engage influencers that can maximize your budget.
by Karla Fernandez Parker on Aug 27, 8:21 AM
So where are the retailers in all of this? Retail marketers continue to woefully underspend on the Latino market.
by April Obeidzinski on Aug 26, 3:14 PM
For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website.
by Lee Vann on Aug 25, 4:21 PM
Of the top 20 best-selling MLB jerseys entering the 2021 season, eight are worn by Latino players.
by Joel Humowiecki, Tom Lillig, Matthew Stewart on Aug 25, 1:53 PM
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology.
by Keith Schwartz on Aug 24, 2:51 PM
Today, consumers now expect to purchase items from wherever they are in the digital universe, without the bother of navigating to an ecommerce site.
by Phil Case on Aug 23, 1:54 PM
Some dramatic changes to consumer targeting are here, and others are coming. How should marketers use this time before the faucet is completely shut off?
by Donovan Roche on Aug 20, 12:01 PM
That trait is essential -- especially in times of crisis.
by Alex Levin on Aug 19, 12:56 PM
Brands can develop hyper-targeted content that creates genuine connections with consumers via integration of digital technology and print.
by Vic Vaswani on Aug 18, 12:41 PM
Trust is key. In 2021 and beyond, B2B customers need to feel as if they can trust your brand to provide support through thick and thin.