From offline sampling to content creation, there are many ways to engage influencers that can maximize your budget.

So where are the retailers in all of this? Retail marketers continue to woefully underspend on the Latino market.

For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website.

Of the top 20 best-selling MLB jerseys entering the 2021 season, eight are worn by Latino players.

The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology.

Today, consumers now expect to purchase items from wherever they are in the digital universe, without the bother of navigating to an ecommerce site.

Some dramatic changes to consumer targeting are here, and others are coming. How should marketers use this time before the faucet is completely shut off?

That trait is essential -- especially in times of crisis.

Brands can develop hyper-targeted content that creates genuine connections with consumers via integration of digital technology and print.

Trust is key. In 2021 and beyond, B2B customers need to feel as if they can trust your brand to provide support through thick and thin.