• STRATEGY
    Cleveland Guardians Snafu: Why Even Big Brands Need to Think Digital First
    MLB team rebranded to Cleveland Guardians without researching the digital presence of a roller derby team with the same name.
  • GAMING
    Lift Your Game With Esports Marketing
    When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.
  • CONSUMER PACKAGED GOODS
    4 Ways To Win In The New Age Of Digital CPG Consumers
    Rapid digitalization.has shifted not just the end-consumer shopping experience, but the whole consumer goods value chain as well.
  • STRATEGY
    How Brands Can Party Like It's 1999
    Why are the '90s having a moment? This year, millennials are beginning to turn 40 and reminiscing about their youth.
  • HOLIDAY
    The Magic Of Digital Gift Guides As A Marketing Tactic
    Digital guide publishers typically begin assembling the products they will showcase in September. Many put out a call for submissions first.
  • SPORTS
    A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World
    For nearly three in 10 consumers, the return to live sports has been an "underwhelming" experience.
  • TARGETING
    Targeting Communities
    Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID.
  • DIVERSITY
    Diversity in Advertising: Avoid The Obvious
    How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different?
  • STRATEGY
    What Fitness Industry's Pandemic Experiences Can Teach Brands
    Consumer habits can change at a moment's notice. That's why brands have to meet consumers where they are.
  • STRATEGY
    Unlock Team Performance With Storytelling
    The narrative your team tells themselves about who they are can foster belonging, purpose, creativity, innovation and growth.
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