MLB team rebranded to Cleveland Guardians without researching the digital presence of a roller derby team with the same name.
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.
CONSUMER PACKAGED GOODS
Rapid digitalization.has shifted not just the end-consumer shopping experience, but the whole consumer goods value chain as well.
Why are the '90s having a moment? This year, millennials are beginning to turn 40 and reminiscing about their youth.
Digital guide publishers typically begin assembling the products they will showcase in September. Many put out a call for submissions first.
For nearly three in 10 consumers, the return to live sports has been an "underwhelming" experience.
Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID.
How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different?
Consumer habits can change at a moment's notice. That's why brands have to meet consumers where they are.
The narrative your team tells themselves about who they are can foster belonging, purpose, creativity, innovation and growth.