STRATEGY
by Katie Tweedy on Aug 17, 11:10 AM
MLB team rebranded to Cleveland Guardians without researching the digital presence of a roller derby team with the same name.
GAMING
by Nic Allum on Aug 16, 2:12 PM
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.
CONSUMER PACKAGED GOODS
by Oliver Wright on Aug 13, 12:23 PM
Rapid digitalization.has shifted not just the end-consumer shopping experience, but the whole consumer goods value chain as well.
STRATEGY
by Aaron Paquette on Aug 12, 1:33 PM
Why are the '90s having a moment? This year, millennials are beginning to turn 40 and reminiscing about their youth.
HOLIDAY
by Maria Bailey on Aug 11, 2:40 PM
Digital guide publishers typically begin assembling the products they will showcase in September. Many put out a call for submissions first.
SPORTS
by Jon Last on Aug 10, 1:18 PM
For nearly three in 10 consumers, the return to live sports has been an "underwhelming" experience.
TARGETING
by Harvey Chipkin on Aug 9, 12:30 PM
Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID.
DIVERSITY
by Greg Ippolito on Aug 6, 12:04 PM
How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different?
STRATEGY
by Jeff Snyder on Aug 5, 1:16 PM
Consumer habits can change at a moment's notice. That's why brands have to meet consumers where they are.
STRATEGY
by Lizzie Azzolino on Aug 4, 1:46 PM
The narrative your team tells themselves about who they are can foster belonging, purpose, creativity, innovation and growth.