by Nic Allum on Sep 30, 4:05 PM
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.
by Karla Fernandez Parker on Sep 29, 9:24 AM
The first key takeaway from the 2020 Census shows Hispanics are having a baby boom.
by James Flynn on Sep 28, 11:46 AM
Broad strokes indicators like consumer sentiment and inflation can be useful in trying to plan your ad spend.
by Aaron Morrissey on Sep 24, 1:00 PM
To evaluate brand health, replace your vanity metrics with ones that offer real insights.
by Colby Graff on Sep 23, 10:12 PM
Here are some tips to consider. For example, go beyond Facebook and Instagram to reach more consumers.
by Ivy Cohen on Sep 22, 1:49 PM
A strong corporate culture will translate into a strong relationship between a brand and its stakeholders.
by Oliver Wright on Sep 21, 12:35 PM
For example: Start having a two-way dialogue with consumers.
by Harvey Chipkin on Sep 20, 10:37 AM
LHW launched more campaigns in the third quarter of 2020 than it had in years past, increasing its cross-functional collaboration and innovation.
by Scott Thaler on Sep 17, 2:58 PM
Recognize intersections, not stereotypes -- and other tips on how to implement diversity in creative materials and your workplace.
by Ben Kunz on Sep 17, 11:34 AM
Let's pause and consider something radical. What if it's OK to track consumers individually and personalize advertising?