Broad strokes indicators like consumer sentiment and inflation can be useful in trying to plan your ad spend.
To evaluate brand health, replace your vanity metrics with ones that offer real insights.
Here are some tips to consider. For example, go beyond Facebook and Instagram to reach more consumers.
A strong corporate culture will translate into a strong relationship between a brand and its stakeholders.
For example: Start having a two-way dialogue with consumers.
LHW launched more campaigns in the third quarter of 2020 than it had in years past, increasing its cross-functional collaboration and innovation.
Recognize intersections, not stereotypes -- and other tips on how to implement diversity in creative materials and your workplace.
Let's pause and consider something radical. What if it's OK to track consumers individually and personalize advertising?
I've been thinking about a couple of sites that felt homegrown, hopeful, free-form and experimental, and how they could be rebooted for the 2020s.
Why lazy, me-first, long-odds sales outreach is bad for everyone -- even the salesperson who argues "It's a game of percentages."