I've been thinking about a couple of sites that felt homegrown, hopeful, free-form and experimental, and how they could be rebooted for the 2020s.
Why lazy, me-first, long-odds sales outreach is bad for everyone -- even the salesperson who argues "It's a game of percentages."
The hot potato of the moment is vaccination mandates.
In most cases, especially in marketing and business, it's after your moment of "eureka" -- when you make a big realization -- that the work really begins.
Moving beyond the basics in AI adoption is important to get the most out of your marketing strategies.
Brands that honor service members support millions of consumers, reminding us that our way of life is made possible by ongoing sacrifices of a special group.
Consumers want to peek behind the curtain, get exclusive access and see the reality of a brand or person.
Marketers need a solution-first (not tech-first) mindset, with an emphasis on delivering value for all stakeholders across the value chain.
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot.
The subscription-box model thrived during the pandemic, but has been embraced more by certain verticals/products and certain types of consumers.