by Ram Padmanabhan on Apr 28, 4:16 PM
For one: What creative approaches to media execution is the agency taking?
by Karla Fernandez Parker on Apr 27, 4:59 PM
With a younger average age, larger households, and higher education levels, Latinos will be the workforce spending money, paying into systems that will need funding.
by Ashley Cooksley on Apr 26, 2:24 PM
t's all about confidently testing and adapting to the ever-evolving landscape, particularly when that evolution is driven by consumer feedback.
by Jordan Harper on Apr 25, 4:04 PM
QSRs made rapid gains during the pandemic -- and now that's slowed. One priority for the current moment: Make your data accessible but also actionable.
by Mark Morse on Apr 24, 1:49 PM
To connect with buyers' emotions, we need to think about content in different flavors or "personalities."
by Christie Johansen-Pinney on Apr 21, 3:07 PM
Businesses that use M&A to enhance their capabilities can position themselves as client growth centers, which can lead to increased revenue.
by Ryan Green on Apr 20, 4:43 PM
Tactically, the ecosystem method requires a holistic approach that blurs the lines between owned, organic, and paid.
by John Trahar on Apr 19, 4:19 PM
Most marketers don't know who their brands are anymore. Call it Brand Personality Disorder, an expensive problem that will bankrupt marketing unless we interrupt it.
by Harvey Chipkin on Apr 18, 2:10 PM
Marriott leverages its role as official hotel partner of the NCAA to reach a huge fan audience and drive even more customers to its Marriott Bonvoy loyalty program.
by Aaron Paquette on Apr 17, 1:52 PM
Bud Light teaches brands how NOT to use social media.