by Steve Olenski on May 31, 2:41 PM
Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most?
by Steve Olenski on May 30, 9:58 AM
Once you've heard them, here's how to mine those words for further gold in business encounters.
by Rick Gardinier on May 29, 3:28 PM
For all of the talk about digital transformation, it seems there is very little transformation actually happening in B2B marketing now.
by Jose Villa on May 28, 2:48 PM
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation, essentially tainting the word for at least half the country.
by Lesley Vos on May 24, 2:04 PM
A brand sells ideas, not products; and for every idea to convert, it needs to be not merely interesting but also meet brand identity and customer expectations.
by TJ Leonard on May 23, 1:04 PM
Here's how they excel -- from planning content, creating thumbnails to increase clicks, and crafting effective metadata.
by Glenn Geller on May 22, 1:52 PM
According to "U.S. News & World Report," boomers control 70% of the country's disposable income and spend $3.2 trillion a year.
by Marco Scognamiglio on May 21, 1:48 PM
When we take time to convey a relatable story, as Pete Buttegieg is doing, we get to frame the narrative around the brand.
by Patricia Lippe Davis on May 20, 2:01 PM
As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships.
by Sandi Lin on May 17, 1:10 PM
Among the takeaways: Fast, convenient customer support is paramount.