• STRATEGY
    Bridging The Brand Loyalty Gap
    Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most?
  • STRATEGY
    The 4 Greatest Words Anyone Can Ever Hear (Business Version)
    Once you've heard them, here's how to mine those words for further gold in business encounters.
  • B2B
    Why B2B Marketers Were More Innovative 10 Years Ago
    For all of the talk about digital transformation, it seems there is very little transformation actually happening in B2B marketing now.
  • MULTICULTURAL
    The End Of Multicultural Marketing?
    It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation, essentially tainting the word for at least half the country.
  • STRATEGY
    How To Know If Your Brand Idea Will Convert
    A brand sells ideas, not products; and for every idea to convert, it needs to be not merely interesting but also meet brand identity and customer expectations.
  • STRATEGY
    Are YouTubers Secretly The World's Best Marketers?
    Here's how they excel -- from planning content, creating thumbnails to increase clicks, and crafting effective metadata.
  • BABY BOOMERS
    Baby Boomers Spend More Than Millennials -- Yet Are Ignored By Advertisers
    According to "U.S. News & World Report," boomers control 70% of the country's disposable income and spend $3.2 trillion a year.
  • STRATEGY
    3 Ways To Reinvest In The Art Of Storytelling
    When we take time to convey a relatable story, as Pete Buttegieg is doing, we get to frame the narrative around the brand.
  • BOOMERS
    J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
    As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships.
  • What B2Bs Can Learn From B2Cs About Customer Experience
    Among the takeaways: Fast, convenient customer support is paramount.
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