Before I get to those four greatest words, allow me to share some examples of the not-so-greatest words anyone can ever hear (business version):
I could go on and on, of course. And here some examples of the four greatest words anyone can ever hear (personal version):
Music To My (and Your) Ears
In my career as a marketer, creative director, chief provocateur (yes, I once held that enviable title) and journalist, there is nothing — and I mean NOTHING — I love more than hearing the following four words:
Let me explain.
Whenever I hear these four words in ANY context — meaning, if I am interviewing, consulting with, or coaching someone, or merely engaged in normal, everyday conversation with the person on the street, I can deduce that:
Think about your own situation/life and whenever YOU’VE said these four words back to someone following a query.
NOW juxtapose all this over a conversation with a customer or prospect on ANY topic. See what I mean?
However, there are right ways and wrong ways to go about eliciting this response.
That's gold, Jerry! Gold!
Channeling my inner Kenny Banya (the “Seinfeld” character who liked one of Jerry's jokes so much he called it gold), when you hear these four words it is indeed gold. But, you have to mine that gold, if you will.
Pay close attention to the conversations you have now that you’ve read this, and see how many times either you say the magic words or someone does in response to something you asked.
Then let me know all about in the comments section. I love to hear examples of the power of these otherwise innocuous words.