• DIRECT-TO-CONSUMER BRANDS
    3 Reasons Why Legacy CPG Brands Should Go D2C
    For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers.
  • STRATEGY
    3 Strategic Questions To Ask For Content Marketing Win
    For example: "What is our winning aspiration?"
  • SPORTS
    DAZN's 'ChangeUp': Case Study For MLB's Pursuit Of Younger Fans
    The show is a great litmus test for both MLB's uber-focus on youth and the ways in which sports content will be consumed beyond the in-person experience.
  • STRATEGY
    4 Ways To Avoid Common A/B Testing Pitfalls
    Strategies Include running A/A tests and combating cross-contamination.
  • RESTAURANTS
    Restaurants Should Increase Their Appetite For Digital Marketing
    The beauty of digital done the right way is its ability to provide access to greater customer data and insights.
  • VOICE-ACTIVATED
    What Happens When Your Brand Becomes Invisible?
    This may sound far-fetched, but it's an inescapable reality for marketers, brand leaders, creative agencies, and product experts as audio becomes a primary touchpoint.
  • STRATEGY
    What Marketers Can Learn From College-Matching Platform Naviance
    Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors.
  • HOSPITALITY
    John, Yoko -- And Hilton?
    Commemorating the 50th anniversary of the Bed-in For Peace at the Hilton Amsterdam is part of the company's focus on its do-good heritage.
  • GAMING
    Beyond The Screen: How Immersive Experiences Will Change Gaming
    What was once an industry dominated by specs and tech innovation is now led by immersive brand experiences.
  • STRATEGY
    What Does Astronomy Have To Do With Client Service? 5 Unexpected Parallels
    By day, I'm a communications professional, but I have a deep passion for space and science, which helps me put life into perspective.
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