Americans will be hoping to wear a different type of mask this Halloween -- and marketers are taking advantage of that hope.
If you've been curious about whether to hold back ad spend due to the most recent surge, you likely shouldn't.
Just as the pandemic closed certain businesses, it also opened the door for entrepreneurship in other areas.
Facebook could even create a holding company called Holy Bible, but a damaged brand is a damaged brand.
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray.
Shoppers for self-improvement subscription programs are generally very open to persuasion, and there's plenty of opportunity to catch their attention.
The meetings industry faces significant challenges in returning to pre-pandemic numbers.
As users are more informed than ever on privacy concerns, advertisers must provide consumers with assurance that their time and attention is valued.
For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.
Your overarching brand strategy is a story, and needs to make sense across time, media and vehicle, and across initiatives as a coherent story.