HOLIDAY
by Oliver Wright on Oct 29, 12:19 PM
Americans will be hoping to wear a different type of mask this Halloween -- and marketers are taking advantage of that hope.
RESEARCH
by James Flynn on Oct 28, 1:19 PM
If you've been curious about whether to hold back ad spend due to the most recent surge, you likely shouldn't.
STRATEGY
by Phil Case on Oct 27, 1:20 PM
Just as the pandemic closed certain businesses, it also opened the door for entrepreneurship in other areas.
BRAND MARKETING
by Drew Kerr on Oct 26, 1:33 PM
Facebook could even create a holding company called Holy Bible, but a damaged brand is a damaged brand.
STRATEGY
by Drew McLellan on Oct 25, 1:52 PM
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray.
STRATEGY
by Rebecca Brooks on Oct 22, 12:30 PM
Shoppers for self-improvement subscription programs are generally very open to persuasion, and there's plenty of opportunity to catch their attention.
TRAVEL
by Harvey Chipkin on Oct 21, 2:03 PM
The meetings industry faces significant challenges in returning to pre-pandemic numbers.
STRATEGY
by Dana Busick on Oct 20, 12:44 PM
As users are more informed than ever on privacy concerns, advertisers must provide consumers with assurance that their time and attention is valued.
by Aaron Paquette on Oct 19, 1:52 PM
For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.
STRATEGY
by Michael Baer on Oct 18, 2:31 PM
Your overarching brand strategy is a story, and needs to make sense across time, media and vehicle, and across initiatives as a coherent story.