by Jason Carmel on Oct 15, 1:30 PM
While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging.
by Tim Waldenback on Oct 14, 2:25 PM
One tip: Decide if your ultimate goal is getting new users or increasing exposure.
by Jon Last on Oct 13, 1:48 PM
Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being served up.
by Margaret Molloy on Oct 12, 3:14 PM
Balancing authenticity and action is difficult. One tip: Know that identity is complicated, intersectional, and fluid.
by Linda Dupree on Oct 11, 12:35 PM
Podcasting will be a billion-dollar advertising medium, and savvy brands will tune in.
by Joel Humowiecki, Tom Lillig, Matthew Stewart on Oct 8, 10:36 AM
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology.
by Karla Fernandez Parker on Oct 7, 2:46 PM
For example, more than 20 million Hispanics identified with more than one race in the 2020 census.
CONSUMER PACKAGED GOODS
by Jon Barnett on Oct 6, 2:00 PM
Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands.
by Mimi Lettinuch, Ian McKivor on Oct 5, 2:59 PM
If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares about.
by Robert McGovern on Oct 4, 3:51 PM
Another particularly helpful role AI / ML can play is to detect customer segments and help create personas.