For one, many brands plan from the bottom of the funnel up -- which means they also miss important branding and engagement opportunities.
ChatGPT can accelerate key elements of search marketing, from idea generation to metadata tagging, product descriptions, regional content, and more.
For Netflix, the product was strong enough to hold up even after it angered subscribers with its ban on password sharing.
Before joining a particular platform, brands need to valuate several criteria, such as relevance to its audience and alignment with its goals.
First, let's dispel some misconceptions that have come up in the back-and-forth surrounding this disastrous 2023 Pride-vertising season.
Smart home brands are both tracking and tapping into three key trends reflective of consumers' evolving home-related motivations and expectations.
Were you surprised when Instagram removed the Shops logo from its homepage? Did Meta's step back mean all the talk about ecommerce was just hype?
The most effective way of creating consumer participation with a brand is by collaborating with cultural shapers and tastemakers.
With the importance of sleep now increasingly recognized for its health value, hotels now aim to help guests achieve a night of refreshing slumber.
A new challenger from China named Shein (pronounced SHE-in) threatens to upend retail by harnessing the power of social media to sell fast fashion at unbeatable prices.