Streaming platforms are ideal for fast-moving consumer goods -- household products that are affordable and in high demand.
With touch, the challenge has always been the distance between the marketer and the customer. So some brands sell through experiences.
New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020.
Travel marketers are particularly vulnerable to consumer concerns about privacy.
Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance was the real turning point in how our culture views women over a certain age.
Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy.
What are the implications for marketers as teens and millennials find their political voice?
Many brands aren't sure where to start, unsure of what kind of content will resonate most or which platforms will be most effective.
Working with execs with strong opinions, it's helpful to seek validation from a neutral third party who's a surrogate for the voice of the customer.
In 2020, Super Bowl ads telegraphed the complicated relationship we humans have with our AI counterparts.