• SOCIAL MEDIA
    Social Media Today: Less Social, More Mature
    In recent ads, digital media platforms appealed to viewers emotionally, cleverly depicting how the use of data can connect us with one another.
  • STRATEGY
    5 Questions To Ask Your Agency About Marketing To Millennial Moms
    For example: Are we delivering a product message relevant to moms' routines?
  • HISPANICS
    U.S. Consumers Hungry For Latin Flavor
    We are living in such a global time that marketers must keep up with the ever-changing flavor profile and cross-cultural influence sweeping the U.S.
  • STRATEGY
    The Most Important Decisions Are The Ones Your Customers Make
    Companies who manage by the additional dimension of customer will realize a step-change in revenue, profit, and customer loyalty.
  • STRATEGY
    Affluent Outlook: Finding Clouds In A Silver Lining
    While 63% of total Affluents said 2019 was a good year for the U.S. economy, 73% of boomers and 79% of seniors agreed with the statement.
  • STRATEGY
    Livestream Shopping: What Marketers Need To Know
    Streaming platforms are ideal for fast-moving consumer goods -- household products that are affordable and in high demand.
  • STRATEGY
    Branding For The Five Senses
    With touch, the challenge has always been the distance between the marketer and the customer. So some brands sell through experiences.
  • MULTICULTURAL
    SampleCon 2020 Highlights Importance Of Multicultural Sample
    New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020.
  • STRATEGY
    Privacy, Please: Another Challenge For Travel Marketers
    Travel marketers are particularly vulnerable to consumer concerns about privacy.
  • GEN X
    How JLo Shattered The Ageism Glass Ceiling In 2020
    Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance was the real turning point in how our culture views women over a certain age.
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