In recent ads, digital media platforms appealed to viewers emotionally, cleverly depicting how the use of data can connect us with one another.
For example: Are we delivering a product message relevant to moms' routines?
We are living in such a global time that marketers must keep up with the ever-changing flavor profile and cross-cultural influence sweeping the U.S.
Companies who manage by the additional dimension of customer will realize a step-change in revenue, profit, and customer loyalty.
While 63% of total Affluents said 2019 was a good year for the U.S. economy, 73% of boomers and 79% of seniors agreed with the statement.
Streaming platforms are ideal for fast-moving consumer goods -- household products that are affordable and in high demand.
With touch, the challenge has always been the distance between the marketer and the customer. So some brands sell through experiences.
New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020.
Travel marketers are particularly vulnerable to consumer concerns about privacy.
Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance was the real turning point in how our culture views women over a certain age.