• STRATEGY
    Livestream Shopping: What Marketers Need To Know
    Streaming platforms are ideal for fast-moving consumer goods -- household products that are affordable and in high demand.
  • STRATEGY
    Branding For The Five Senses
    With touch, the challenge has always been the distance between the marketer and the customer. So some brands sell through experiences.
  • MULTICULTURAL
    SampleCon 2020 Highlights Importance Of Multicultural Sample
    New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020.
  • STRATEGY
    Privacy, Please: Another Challenge For Travel Marketers
    Travel marketers are particularly vulnerable to consumer concerns about privacy.
  • GEN X
    How JLo Shattered The Ageism Glass Ceiling In 2020
    Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance was the real turning point in how our culture views women over a certain age.
  • CBD Branding Evolution: What Marketers Need to Know
    Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy.
  • GEN Z
    How Young Leaders Will Transform The World
    What are the implications for marketers as teens and millennials find their political voice?
  • HISPANICS
    Bridging The Gap Between Hispanic Influence And Ad Spend
    Many brands aren't sure where to start, unsure of what kind of content will resonate most or which platforms will be most effective.
  • STRATEGY
    Confessions Of A Market Researcher: Sometimes It's Good 'Being Switzerland'
    Working with execs with strong opinions, it's helpful to seek validation from a neutral third party who's a surrogate for the voice of the customer.
  • ARTIFICIAL INTELLIGENCE
    Voice-Tech Zeitgeist: Ads Reveal Evolving Relationship With AI
    In 2020, Super Bowl ads telegraphed the complicated relationship we humans have with our AI counterparts.
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