• CBD Branding Evolution: What Marketers Need to Know
    Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy.
  • GEN Z
    How Young Leaders Will Transform The World
    What are the implications for marketers as teens and millennials find their political voice?
  • HISPANICS
    Bridging The Gap Between Hispanic Influence And Ad Spend
    Many brands aren't sure where to start, unsure of what kind of content will resonate most or which platforms will be most effective.
  • STRATEGY
    Confessions Of A Market Researcher: Sometimes It's Good 'Being Switzerland'
    Working with execs with strong opinions, it's helpful to seek validation from a neutral third party who's a surrogate for the voice of the customer.
  • ARTIFICIAL INTELLIGENCE
    Voice-Tech Zeitgeist: Ads Reveal Evolving Relationship With AI
    In 2020, Super Bowl ads telegraphed the complicated relationship we humans have with our AI counterparts.
  • INFLUENCER MARKETING
    Who's Fueling The Fake Follower Phenomenon?
    You might be surprised by the answer. It's actually a very real cycle being fueled by all parties involved.
  • STRATEGY
    3 Big Trends For Marketers To Follow
    For one: The title of CMO, which has been under siege, will thrive.
  • STRATEGY
    How Ads Can Leverage Verisimilitude
    During the Super Bowl, brands must captivate at a minimum -- enough to spark ensuing conversation on social media.
  • GEN Z
    For Gen Z-Ers, YouTube Algorithm 'Gets Me'
    For more digitally native Gen Z-ers, algorithmic recommendations are not only appreciated, but expected.
  • STRATEGY
    Should Your Brand TikTok?
    While fast food and some environmental cause brands are starting to embrace the channel, it's surprising other categories haven't jumped in.
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