Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy.
What are the implications for marketers as teens and millennials find their political voice?
Many brands aren't sure where to start, unsure of what kind of content will resonate most or which platforms will be most effective.
Working with execs with strong opinions, it's helpful to seek validation from a neutral third party who's a surrogate for the voice of the customer.
In 2020, Super Bowl ads telegraphed the complicated relationship we humans have with our AI counterparts.
You might be surprised by the answer. It's actually a very real cycle being fueled by all parties involved.
For one: The title of CMO, which has been under siege, will thrive.
During the Super Bowl, brands must captivate at a minimum -- enough to spark ensuing conversation on social media.
For more digitally native Gen Z-ers, algorithmic recommendations are not only appreciated, but expected.
While fast food and some environmental cause brands are starting to embrace the channel, it's surprising other categories haven't jumped in.