Our cultural background shapes our individual responses. And we see that here in the U.S., as we drill down to how different subcultures respond to the pandemic.
In comparing attitudes in September 2001 and July 2009 to today, there is more consumer hesitancy now about returning to leisure activities.
How do you maintain some level of investment to keep market share -- or not? And how do you plan now for a rebound?
Here are three principles for successful marketing in a recession, including: Confirm your target audience's values and behavior.
What can marketers and content creators learn from this new era of production and distribution?
For example: Help families celebrate special events.
A month ago, brands were pushing the limits on those higher needs, but the pandemic has taken most consumers' mindsets down to the most basic of human realities.
Given the uncertainty of COVID-19 and how it's impacting the entertainment industry at large, more generations might be seeking comedy from their social and mobile feeds.
Gen Z and millennials are extremely active in the influencer space, but the average number of influencers any one person follows is only five.
CONSUMER PACKAGED GOODS
Among them: Plant-based packaging, in which products are wrapped in materials like banana skins, cornstarch or bamboo.