• MULTICULTURAL
    Cultural Relevance In Marketing Now More Important Than Ever
    Our cultural background shapes our individual responses. And we see that here in the U.S., as we drill down to how different subcultures respond to the pandemic.
  • LEISURE
    A Path Forward For Sports, Travel, Leisure Industries
    In comparing attitudes in September 2001 and July 2009 to today, there is more consumer hesitancy now about returning to leisure activities.
  • TRAVEL
    Travel Marketing In A Pandemic
    How do you maintain some level of investment to keep market share -- or not? And how do you plan now for a rebound?
  • STRATEGY
    Prioritizing Your Marketing Dollars During a Recession
    Here are three principles for successful marketing in a recession, including: Confirm your target audience's values and behavior.
  • STRATEGY
    COVID-19 Changes Content Preferences
    What can marketers and content creators learn from this new era of production and distribution?
  • MOMS
    New Normal Demands New Marketing Tactics To Win Moms
    For example: Help families celebrate special events.
  • STRATEGY
    Marketers, Time To Dust Off Maslow's Hierarchy Of Needs
    A month ago, brands were pushing the limits on those higher needs, but the pandemic has taken most consumers' mindsets down to the most basic of human realities.
  • STRATEGY
    Comedy Consumption When Nobody Feels Like Laughing
    Given the uncertainty of COVID-19 and how it's impacting the entertainment industry at large, more generations might be seeking comedy from their social and mobile feeds.
  • INFLUENCER MARKETING
    Influencer Marketing 2020: First, Know Your Audience
    Gen Z and millennials are extremely active in the influencer space, but the average number of influencers any one person follows is only five.
  • CONSUMER PACKAGED GOODS
    3 Trends To Watch In Sustainable Packaging
    Among them: Plant-based packaging, in which products are wrapped in materials like banana skins, cornstarch or bamboo.
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