• MILLENNIALS
    Millennial Parents: TV Becomes The 'Good Screen'
    It's ironic that millennials, the original "digital natives," are pretty anti-digital parents, and would "rather my kid watch TV than be online."
  • STRATEGY
    How To Ensure A Diverse Speaker Lineup At Your Next Event
    First, set a specific goal, which allows you to easily track progress. And make that goal visible to everyone involved in your organization.
  • MLL Plans Rebranding, Enhanced Marketing With Eye On Olympics
    Lacrosse organizations nationwide aim to boost the image and growth of the sport, with one major goal: to be included in the 2028 Los Angeles Summer Games.
  • STRATEGY
    How Legal Beagles Help Marketers: Q&A With Brian Murphy
    Attorney Brian G. Murphy discusses the challenges advertising lawyers face.
  • STRATEGY
    Customization Key To Reducing Churn, Winning Gen Z's Heart
    KPMG found that many businesses that personalize online user experiences are seeing sales increases of 19% on average.
  • STRATEGY
    Marketing To A Dark-Social World
    According to one report, 84% of consumers' outbound sharing now takes place via dark-social channels. Learn how to tap this market.
  • CAUSE-RELATED
    Social-Cause Marketing: Commit To Being The Difference, Or Don't Commit At All
    What can brands do to embrace an authentic approach to social-cause marketing?
  • HISPANICS
    The Most Common Mistakes Brands Make When Targeting Hispanic Audiences
    Mistakes range from "lumping us all together as Latinos" to failing "to develop cultural intelligence and fluency."
  • MILLENNIALS
    Adulting FTW: America's Newest Grownups Shift Consumption Of Media, Goods
    Millennials and Gen Z are nothing if not diverse and complex, very different from the common perceptions we've been fed about them via the media.
  • TECHNOLOGY
    AR Advertising 101: What Marketers Need to Know
    Augmented reality is growing rapidly, with revenue estimated to reach a staggering $14 billion in 2021.
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