MILLENNIALS
by Allison O'Keefe Wright on Oct 24, 2:36 PM
It's ironic that millennials, the original "digital natives," are pretty anti-digital parents, and would "rather my kid watch TV than be online."
STRATEGY
by Alyssa Smrekar on Oct 24, 1:50 PM
First, set a specific goal, which allows you to easily track progress. And make that goal visible to everyone involved in your organization.
by Barry Janoff on Oct 23, 1:44 PM
Lacrosse organizations nationwide aim to boost the image and growth of the sport, with one major goal: to be included in the 2028 Los Angeles Summer Games.
STRATEGY
by on Oct 23, 1:07 PM
Attorney Brian G. Murphy discusses the challenges advertising lawyers face.
STRATEGY
by Oliver Tan on Oct 22, 1:09 PM
KPMG found that many businesses that personalize online user experiences are seeing sales increases of 19% on average.
STRATEGY
by David Cohn on Oct 22, 12:33 PM
According to one report, 84% of consumers' outbound sharing now takes place via dark-social channels. Learn how to tap this market.
CAUSE-RELATED
by Sarah Calkin-Ward on Oct 22, 11:53 AM
What can brands do to embrace an authentic approach to social-cause marketing?
HISPANICS
by Parker Morse on Oct 19, 11:49 AM
Mistakes range from "lumping us all together as Latinos" to failing "to develop cultural intelligence and fluency."
MILLENNIALS
by Rebecca Brooks on Oct 19, 12:32 AM
Millennials and Gen Z are nothing if not diverse and complex, very different from the common perceptions we've been fed about them via the media.
TECHNOLOGY
by Jeff Lucas on Oct 18, 11:58 PM
Augmented reality is growing rapidly, with revenue estimated to reach a staggering $14 billion in 2021.