STRATEGY
by Julian Gratton on Oct 18, 2:39 PM
A smartphone screen is limited by size and so offers less reading space than direct mail, now being used in new and exciting ways.
DATA
by Laura Desmond on Oct 18, 1:52 PM
Data is the engine for growth and must be at the center of a company's strategy in order to deliver results.
STRATEGY
by Rob DeMars on Oct 17, 2:59 PM
With storytelling - unlike other forms of communication - you listen differently. You remember more. You connect at a deeper level.
RETAIL
by Chemi Katz on Oct 17, 2:42 PM
Malware-driven advertisement are monetizing fraudsters, while interrupting the flawless customer experience companies strive to deliver and damaging brand equity.
HEALTH CARE
by Puja Kartan on Oct 16, 1:17 PM
How should healthcare companies adjust to avoid irrelevance? Here are some suggestions.
STRATEGY
by Dan Ottinger on Oct 16, 11:14 AM
Are brands paying homage to the creative subcultures that helped develop popular culture as we know it today?
TECHNOLOGY
by Bill Duggan on Oct 15, 1:16 PM
The Association of National Advertisers' Bill Duggan, interviewed Kawaja on the challenges and opportunities in today's complex marketing ecosystem.
by Maria Bailey on Oct 15, 12:27 PM
Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange.
PROGRAMMATIC
by Molly Glover Gallatin on Oct 12, 1:19 PM
A host of issues make hiring one of the most challenging aspects of taking programmatic in-house, either partially or fully. Here's how to get started.
STRATEGY
by Wayne St. Amand on Oct 12, 1:15 PM
Proper metrics help marketers shift budgets and strategy quickly in order to capitalize on changes in consumer behavior.