RETAIL
by Craig Lennie on May 14, 4:18 PM
COVID-19 flipped the balance of power between online and physical retail after the greatest and most accelerated digital transformation in history.
GEN Z
by Aaron Paquette on May 13, 11:04 AM
For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount.
TRAVEL
by Harvey Chipkin on May 12, 3:09 PM
The T+L name, purchased by hotel company Wyndham, now replaces time-share brands Wyndham Destinations and Club Wyndham, among others.
SPORTS
by Jon Last on May 11, 10:16 AM
While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
by Jessica Sochol, Jerry Stiedaman on May 10, 3:00 PM
With brand experiences now the cornerstone of differentiation, it's critical to develop more impactful experiences for customers.
STRATEGY
by Aaron Paquette on May 7, 4:31 PM
What can marketers learn from sports leagues' efforts to win back teen fans?
STRATEGY
by Greg Ippolito on May 6, 11:43 AM
How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different?
MULTICULTURAL
by Marina Filippelli on May 5, 3:23 PM
For one, most of us don't define ourselves as Latinx or Hispanics. We are Mexican-Americans or Guatemalan-Americans first.
STRATEGY
by Maria Bailey on May 4, 2:07 PM
Clubhouse is literally the talk of social media. The term emerging is social talk -- one part podcast, one part verbal chat.
STRATEGY
by Christine Alemany on May 3, 2:39 PM
What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior.
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