Festive Nesting is all about creating a joyous and memorable holiday experience without leaving home.

We are too often still asking the wrong question in marketing: "What stage of the customer journey is most important?"

The acceleration of financial gateways now afforded to college athletes through NIL deals is compromising the product.

Brands might want to think about some of the tactics smaller businesses use to engage customer, like the experiences small businesses offer to their local communities.

For one, there's diversity within the diversity. One size has never fit all.

For one, leverage statistical analysis to measure each channel's effect on the other channels.

For one: Are we telling a unique story that accentuates our competitive advantage?

This wealthy and loyal consumer base provides a ream of experience, opinions and funds benefiting brands that target them.

Are you ready to make next year less like "same $%@!, different day"? It's time to stop this "definition of insanity" death spiral.

OK, email never really went away. But email newsletters hold special marketing promise because they offer true access to guaranteed consumer attention.