• STRATEGY
    How Agility Can Give Brands The Competitive Edge
    The consumer goods industry is at a critical turning point, as established players are being forced to listen to consumers.
  • STRATEGY
    Fusing Creativity, Data To Create More Effective, Consumable Content
    With the average person thumbing through 300 feet of content every day on their social feeds, how can your brand break through this never-ending feed of clutter?
  • TEENS
    Leveraging Teen Trends To Cope With COVID-19 Issues
    Teens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions.
  • STRATEGY
    Voice-Activated Ads Are Hear -- Er, Here
    DiGiorno's pizza told a joke in its Pandora ad - but to hear the punchline, listeners had to say "yes."
  • SPORTS
    Gamification's Growing Impact On Participatory Sports
    By resetting the bar and meeting the athlete in his or her own comfortable place, we sustain and ideally grow interest.
  • STRATEGY
    Improving Direct Response: How to Get More from Your Campaigns
    Here's how to develop a more thoughtful, full-funnel approach to create stronger connections and generate more sales.
  • STRATEGY
    To Succeed, Marketers Must Consider Digital Experiences
    Two overarching trends are making experiences and the skills required to create them important again.
  • STRATEGY
    'Always On' Shopper Becomes More Efficient
    I like to refer to consumers' potential purchase "path" as more like a game of hopscotch.
  • HISPANICS
    'Hispanic' Preferred Over 'Latinx' When They Describe Ethnicity
    The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.
  • STRATEGY
    Why Growth Marketing Means Everything -- And Nothing
    Why this persistent buzz around growth marketing from every corner of the marketing world?
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