HISPANICS
by Cynthia Correa on May 13, 4:00 PM
For instance, consider content marketing: When inflation rises, consumers shift their focus to content that provides them with important information relating to finances,
POLITICS
by Aaron Paquette on May 12, 12:59 PM
How can brands meet the moment without getting burned? For one, discover how employees and consumers feel before -- NOT after -- you take a stand.
TRAVEL
by Harvey Chipkin on May 11, 2:14 PM
Advice from Adele Gutman -- who, as VP of marketing at the The Library Hotels, kept the properties at the top of TripAdvisor rankings.
SPORTS
by Jon Last on May 10, 2:12 PM
Even as we've begun to emerge from COVID, research has shown a greater prioritization of work-life balance.
INFLUENCER MARKETING
by Ed Keller on May 9, 1:38 PM
Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers.
METAVERSE
by Oliver Wright on May 6, 12:33 PM
Ecommerce can be enhanced by immersive and consultative experiences. Then build consumer loyalty through experiences that go beyond just buying a product.
BRAND MARKETING
by Will Burghes on May 5, 4:56 PM
For one, senior executives who are not CMOs bring their own preconceived notions of what good advertising looks like to the boardroom.
BRAND SAFETY
by Grace Farag on May 4, 3:32 PM
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis.
STRATEGY
by Nelson Freitas on May 3, 12:42 PM
Every brand now has to be cognizant of keeping customers and employees safe on some level. How well a company embraces "health" and treats people matters a lot.
DATA
by Ryan Green on May 2, 3:47 PM
It's becoming a cookieless world. So where do we go from here? First, we need to measure what matters.
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