MEN'S GROOMING
by Lindsey Morel on Sep 25, 12:24 PM
Men are experimenting with new physical expressions of masculinity, unabashedly moving toward beauty products historically reserved for women
HISPANICS
by Karla Fernandez Parker on Sep 24, 10:17 AM
Hispanic media remains a powerful tool for reaching Spanish speakers, despite declining immigration to the U.S. from Spanish-speaking countries.
STRATEGY
by Brant Cooper on Sep 24, 9:43 AM
Statistics call for greater "broad-mindedness" about exactly who's an innovator.
TECHNOLOGY
by Brett Tabano on Sep 21, 2:34 PM
Intelligent tech can do everything from predicting a user's behavior to personalizing content designed only to reach specific visitors.
STRATEGY
by Myles Younger on Sep 21, 2:04 PM
With data able to travel a two-way street, digital ad tech ceases to be an end unto itself and must take on a symbiotic role with brand data.
STRATEGY
by Julia Erickson on Sep 20, 12:26 PM
The most successful startups are run by people who spot opportunities others miss, often as a result of their inability to see the barriers that stop others.
HISPANICS
by Parker Morse on Sep 20, 11:46 AM
Chief Hispanic marketing strategist for Walton Isaacson on the rise of cultural innovators, how smart companies should address inequities -- and more.
HEALTH CARE
by Kathy Selker on Sep 20, 10:48 AM
One healthcare marketing challenge - connecting with women who suffer from chronic disease - can offer strategies that apply across industries.
GEN Z
by Maria Bailey on Sep 19, 12:32 PM
The Gen-Z mom's attitude about money has been largely impacted by watching her mother during her childhood as she struggled with the recession of 2009.
CAUSE-RELATED
by Megan Mills on Sep 19, 12:30 PM
For example: Leverage influencers and local partners to spread awareness.