• STRATEGY
    Don't Be Lazy Or A Creep: Set Higher Bar For Personalization
    Why does "creep factor" still enter into the conversation about how marketers use online data to provide personalized digital experiences?
  • MOBILE
    Why Ads.txt Adoption Is So Important For In-App Ads
    We can't afford to let mobile fraudsters stifle ad investment in an area where consumers are spending more and more of their media time.
  • PROGRAMMATIC
    Why In-Housing Programmatic Isn't All-Or-Nothing Choice
    Here are the top reasons why organizations are considering alternative approaches:
  • MOBILE
    Why Mobile Marketers Need To Think Like Statisticians
    Mobile marketers need to embrace statistical models to avoid drawing inaccurate conclusions about retargeting active users.
  • MULTICULTURAL
    Is The Asian Market Even A Thing?
    Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans.
  • CUSTOMER EXPERIENCE
    5 Things Marketers Should Know About Today's Women Shoppers
    Women have a different set of shopping expectations these days, from personalization to versatility.
  • PROGRAMMATIC
    The Need For Diversified Pricing Models: Why CPM Is Not Enough
    Marketers should consider diversifying their pricing models in a way that accommodates a greater portion of the sales funnel.
  • STRATEGY
    The Mysterious Forces Of Marketing
    There are three primary groups, each with very different perspectives, needs, and assumptions: people, media and brands.
  • HISPANICS
    An In-Depth Look Into U.S. Hispanic Population
    Over half of the Hispanics living in the U.S. are below the age of 40, so marketers need to adjust accordingly.
  • TEENS
    Teens Prefer Screens To People
    How can marketers take advantage of research showing teens' staggering use of phones and social media?
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