STRATEGY
by Adam Levitt on Sep 19, 7:00 AM
Why does "creep factor" still enter into the conversation about how marketers use online data to provide personalized digital experiences?
MOBILE
by Freddy Friedman on Sep 18, 12:43 PM
We can't afford to let mobile fraudsters stifle ad investment in an area where consumers are spending more and more of their media time.
PROGRAMMATIC
by Parker Noren on Sep 18, 12:03 PM
Here are the top reasons why organizations are considering alternative approaches:
MOBILE
by Alexei Chemenda on Sep 17, 12:52 PM
Mobile marketers need to embrace statistical models to avoid drawing inaccurate conclusions about retargeting active users.
MULTICULTURAL
by Roy Eduardo Kokoyachuk on Sep 17, 12:18 PM
Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans.
CUSTOMER EXPERIENCE
by Linda Jeo Zerba on Sep 14, 12:26 PM
Women have a different set of shopping expectations these days, from personalization to versatility.
PROGRAMMATIC
by Catherine Flint on Sep 14, 11:46 AM
Marketers should consider diversifying their pricing models in a way that accommodates a greater portion of the sales funnel.
STRATEGY
by Greg Peverill-Conti on Sep 14, 11:24 AM
There are three primary groups, each with very different perspectives, needs, and assumptions: people, media and brands.
HISPANICS
by Parker Morse on Sep 13, 1:07 PM
Over half of the Hispanics living in the U.S. are below the age of 40, so marketers need to adjust accordingly.
TEENS
by Aaron Paquette on Sep 13, 12:45 PM
How can marketers take advantage of research showing teens' staggering use of phones and social media?