Why does "creep factor" still enter into the conversation about how marketers use online data to provide personalized digital experiences?
We can't afford to let mobile fraudsters stifle ad investment in an area where consumers are spending more and more of their media time.
Here are the top reasons why organizations are considering alternative approaches:
Mobile marketers need to embrace statistical models to avoid drawing inaccurate conclusions about retargeting active users.
Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans.
Women have a different set of shopping expectations these days, from personalization to versatility.
Marketers should consider diversifying their pricing models in a way that accommodates a greater portion of the sales funnel.
There are three primary groups, each with very different perspectives, needs, and assumptions: people, media and brands.
Over half of the Hispanics living in the U.S. are below the age of 40, so marketers need to adjust accordingly.
How can marketers take advantage of research showing teens' staggering use of phones and social media?