MoviePass is certainly trying to disrupt the film industry, but perhaps it took on more than it could handle.

It's important to remember marketers should target people, not just cookies. Behavioral targeting is important, but audience data is even better.

We've seen this consistently in a variety of sports venues that have emphasized the build-out of various interactive features and social spaces.

How can brands ensure they're protected against the risk of appearing alongside unsavory content, all while maintaining conversational freedom?

Publisher SmarterTravel looked to Partnerize to expand its reach through that company's SaaS (software-as-a-service) platform.

Culture can be difficult to navigate and even harder to infuse into your campaigns in a seamless, authentic way, yet it's a critical part of campaigns.

While the online ad ecosystem may seem like a barrier to creativity, certain digital avenues can instead serve as a gateway to engaging brand storytelling.

Returns are often the outcome when CPG companies fail to meet shoppers' expectations that online purchases will look exactly the same in person.

Private marketplaces, designed to give advertisers a way to access premium inventory in fixed-price environments, may not always do that job.

The analogy may be a stretch, but hear me out.