Use text messages to move millennials for the greater good. Mobile offers the perfect channel for clear calls-to-action.

African-American millennials ages 18-24 consumed two times more water than older African-American Millennials. These variances point to a rapidly evolving view of health and wellness.

In today's unforgiving marketplace, companies cannot afford to do battle without the protections of a strong brand.

Even as more U.S. Hispanics become bilingual and English-dominant, their connection to the language and their culture remains.

For marketers to have honest conversations with their vendor partners about costs, it helps to be informed about several standard practices that occur:

There are still advertisers and publishers not targeting users in Europe and elsewhere because of GDPR-related issues. What to do?

Every choice a marketer makes now comes fraught with an unintended "purpose" that might agitate potential customers, as the Red Hen restaurant inflamed red-state voters.

While senior users make up only a fraction of all internet traffic, they are very concerned about their privacy.

We can expect video content to see a surge in popularity for this year's holiday season.