WOMEN
by Jane Hovey on Mar 17, 2:05 PM
The acceleration of global cultural and technological change has come to a head in the femcare aisle, with consumers calling for sustainable products and open dialogue.
BRAND SAFETY
by Connie del Bono on Mar 15, 1:01 PM
How a cross-channel solution can help you approach brand safety more effectively.
STRATEGY
by Michael Baer on Mar 14, 2:01 PM
Great marketing is the connective tissue between all of your projects, products, and programs, which helps connect each of these to something bigger.
METRICS
by Renee Spurlin on Mar 11, 12:45 PM
Just like the campaigns you run, your marketing measurement reports should be tailored to your audience.
BRAND MARKETING
by Aaron Paquette on Mar 10, 1:22 PM
Some companies have already made epic fails of bad timing, bad taste and bad tie-in to world events. Here's how to avoid the pitfalls.
DATA
by John Connors on Mar 9, 1:10 PM
How can the critical variable or metric be identified, analyzed, and converted into well-guided actions?
SPORTS
by Jon Last on Mar 8, 1:48 PM
Social media shaming should not pass for empirical and nationally representative fact.
HISPANICS
by Cynthia Correa on Mar 7, 3:11 PM
For instance, consider content marketing: When inflation rises, consumers shift their focus to content that provides them with important information relating to finances,
ECOMMERCE
by Darwin Liu on Mar 4, 11:57 AM
For one, BOPIC (buy online, pick up in-store) is seeing a resurgence.
SOCIAL MEDIA
by Ben Kunz on Mar 3, 12:50 PM
The biggest marketing memes create behaviors that coalesce into tribes by giving a defined group of people something they'll feel compelled to advance.