By following the Biden playbook, almost every brand can win the vote with young adults -- aviator shades optional.

Univision News has become the leader in viewership growth, according to Nielsen reports.

For example, strategists for one destination, Baltimore, see this period as an opportunity to address misperceptions.

A majority of fans agree that "there's so much sports in season now, I'm having trouble keeping up with everything."

We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found.

Many B2C businesses are adding a D2C channel to their business. Some businesses are favoring D2C marketing exclusively due to higher margins.

For one, what if retailers could add an online element of useful facts to push consumers to make that purchase while in-store?

"There's no place like home" took on a whole new meaning when COVID-19 hit.

For marketers, employers, parents and elected officials, the message is clear: Whatever assumptions we had operated under before March 2020 have been obliterated.

The pandemic was a textbook example of the kind of exogenous shock that can wreak havoc on existing forecasting models trained on historical data.