SOCIAL MEDIA
by Allison Kluge on Sep 15, 11:32 AM
Before joining a particular platform, brands need to valuate several criteria, such as relevance to its audience and alignment with its goals.
by Andy Siviter on Sep 14, 2:06 PM
AI pieces together a variety of different data points to generate precise results that cater to individual preferences.
ADVERTISER-AGENCY RELATIONSHIP
by Dan Eisenberg on Sep 13, 12:16 PM
A large percentage of RFPs are run internally to fuel immediate, targeted brand needs, and can function both as immediate hires and partner tryouts.
SPORTS
by Jon Last on Sep 12, 10:10 AM
A cultural construct potentially bodes well for growing fan engagement in a landscape that has subjugated regional rivalries for Super Conferences.
ARTIFICIAL INTELLIGENCE
by Sara Nelson on Sep 11, 1:40 PM
When the backbone of your media strategy is automation, is there really even a role for the strategist? For now, it's a gray area.
STRATEGY
by Dhani Hoyte on Sep 5, 3:36 PM
Consumers just lived out their Rat Girl Summer -- that is, embracing themselves for who they are and ignoring society's expectations to look a certain way.
TARGETING
by Meagan Saxton on Sep 2, 4:53 PM
One question: Where do your customers go for information online?
HOME GOODS
by Liz Aviles on Sep 2, 4:50 PM
Smart home brands are both tracking and tapping into three key trends reflective of consumers' evolving home-related motivations and expectations.
ANALYTICS
by Ikechi Okoronkwo on Sep 2, 4:49 PM
For one, overreliance on reach: While reach is important for ensuring your ads are seen, it shouldn't be the ultimate measure of success.
STRATEGY
by Lauren Ramaska on Sep 1, 9:31 AM
For one, many brands plan from the bottom of the funnel up -- which means they also miss important branding and engagement opportunities.
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