How should travel marketers respond to the working world's paradigm shift? Many hotel companies have created work-from-a-hotel programs, or even created packages that combine work with a mission.

One tactic: Use social to create novelty or convince of utility.

In this pricing environment, brands need to cut all the "fat" out of their offerings, while charging a little extra for the bacon.

Building larger-than-life player personas can backfire. Humanizing athletes can be a magic recipe for creating stronger fan engagement.

The key is shifting from trial and acquisition to retention and targeted customer development.

Here's the gift of the crisis: It's time to reduce retail ad spend and increase investment in brand advertising.

Implementing diversity, equity, and inclusion is a continual, relentless journey. So be transparent about what you do (and don't) know.

In a highly saturated market, building trust and credibility is critical to driving sales. Here are three tips to make that process easier.

After widespread growth of the practice of creating a purpose-based brand, it's recently become trendy to badmouth brand purpose. I disagree.

Brands should act quickly to develop relationships with savvy influencers experienced in NFT marketing.