STRATEGY
by Elise Stieferman on Sep 16, 11:11 AM
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies.
STRATEGY
by Aaron Paquette on Sep 15, 11:35 AM
Brands winning in inflationary times are those, like Starbucks, that say they can provide a quick escape during a stressful day.
TRAVEL
by Harvey Chipkin on Sep 14, 2:47 PM
The "It Matters Where You Stay" campaign used humor to break the "sameness" the company's ad agency saw in hotel advertising.
SPORTS
by Jon Last on Sep 13, 1:21 PM
Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise.
by Oliver Wright on Sep 12, 10:53 AM
Brands are recognizing that digital commerce and physical commerce are merging into one -- becoming, simply, commerce.
SOCIAL MEDIA
by Seth Hirsch on Sep 3, 2:13 PM
The key is shifting from trial and acquisition to retention and targeted customer development.
HISPANICS
by Karla Fernandez Parker on Sep 3, 2:04 PM
Among the problems in targeting Hispanics: Your ads don't have people who look like us.
METAVERSE
by Valerie Bernstein on Sep 3, 1:56 PM
New virtual channels demand you answer questions like: What will search look like in the metaverse and other emerging platforms?
TARGETING
by Michael Baer on Sep 1, 9:28 PM
If your business is for everybody, then it's likely to have a very generic offering that isn't really the perfect fit for anybody.
INFLUENCER MARKETING
by Aliza Freud on Sep 1, 9:10 PM
Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? Influencers can do more.