• STRATEGY
    Your Next Marketing Hire: The Content Experience Manager
    Skilled content experience managers can unify your marketing team and make sure content experience is aligned across departments.
  • STRATEGY
    How Brand Names Impact Consumer Trust
    Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce for the "best of" a category.
  • INFLUENCER MARKETING
    The Pros And Cons Of Using 'Nano Influencers'
    Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities.
  • VOICE-ACTIVATED
    3 Ways B2B Marketers Can Prepare for Voice Technology
    It's only a matter of time before voice upends how buyers research, consider and purchase products.
  • HEALTH CARE
    Encouraging Consumers to Make Active Healthcare Choices
    Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings.
  • STRATEGY
    Loyalty Programs: Get Points For Thinking Beyond Points
    You have to offer more than just good prices to compete, and you've got to clearly communicate the value of your program.
  • VIDEO
    5 Golden Rules Of Video Live Streaming
    For one: Mix up your content and stream frequently to keep your audience engaged.
  • STRATEGY
    It Pays To Overhaul Way Your Brand Speaks
    In a study using machine learning to analyze product descriptions, those conveying respect and politeness toward customers drove higher sales.
  • ECOMMERCE
    Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends
    Among the lessons: Some digital pure plays stand out for their continued success, among them Etsy and Chewy.
  • MULTICULTURAL
    We Vote for Brands, Too
    The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending.
« Previous EntriesNext Entries »