Your Next Marketing Hire: The Content Experience Manager
    Skilled content experience managers can unify your marketing team and make sure content experience is aligned across departments.
    How Brand Names Impact Consumer Trust
    Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce for the "best of" a category.
    The Pros And Cons Of Using 'Nano Influencers'
    Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities.
    3 Ways B2B Marketers Can Prepare for Voice Technology
    It's only a matter of time before voice upends how buyers research, consider and purchase products.
    Encouraging Consumers to Make Active Healthcare Choices
    Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings.
    Loyalty Programs: Get Points For Thinking Beyond Points
    You have to offer more than just good prices to compete, and you've got to clearly communicate the value of your program.
    5 Golden Rules Of Video Live Streaming
    For one: Mix up your content and stream frequently to keep your audience engaged.
    It Pays To Overhaul Way Your Brand Speaks
    In a study using machine learning to analyze product descriptions, those conveying respect and politeness toward customers drove higher sales.
    Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends
    Among the lessons: Some digital pure plays stand out for their continued success, among them Etsy and Chewy.
    We Vote for Brands, Too
    The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending.
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