Skilled content experience managers can unify your marketing team and make sure content experience is aligned across departments.
Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce for the "best of" a category.
Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities.
It's only a matter of time before voice upends how buyers research, consider and purchase products.
Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings.
You have to offer more than just good prices to compete, and you've got to clearly communicate the value of your program.
For one: Mix up your content and stream frequently to keep your audience engaged.
In a study using machine learning to analyze product descriptions, those conveying respect and politeness toward customers drove higher sales.
Among the lessons: Some digital pure plays stand out for their continued success, among them Etsy and Chewy.
The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending.