STRATEGY
by Dan Gardner on Mar 14, 2:02 PM
CMOs deserve a transformation that allows them to better accomplish the ultimate goal of driving value and growth that goes beyond mere brand awareness.
TEENS
by Aaron Paquette on Mar 14, 12:56 PM
Garden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media.
HISPANICS
by Mario Carrasco on Mar 13, 2:16 PM
Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough?
AR
by Vivek Sharma on Mar 13, 1:51 PM
For one: AR can be made easy to consume and share.
SPORTS
by Jon Last on Mar 12, 1:30 PM
In-venue observational research under trained eyes and with appropriate moderator interactions can capture emotional connections or frustrations in real time.
STRATEGY
by Ross Shanken on Mar 12, 12:44 PM
Path to purchase for major-life purchases is often drastically different, depending on consumer -- so the marketing approach must be, too.
CUSTOMER RELATIONS
by Janelle Estes on Mar 11, 3:27 PM
Consumers are tired of the seemingly endless blizzard of surveys they receive -- but used properly, surveys can be an efficient method to connect with customers.
STRATEGY
by Laura Gurski on Mar 8, 2:24 PM
Delivering relevance at scale means adapting the consumer goods supply chain for new levels of personalization and multiple sales channels.
STRATEGY
by Kayleigh Taylor on Mar 8, 1:31 PM
Among the gems: Stop apologizing unnecessarily. You don't have to know - or act like you know - everything.
CANNABIS
by Brad Stewart on Mar 7, 11:33 AM
In a few years, the average consumers of this market are going to resemble consumers for any CPG market.