For example, qualify influencers before sending out free products -- and spell out exactly what you're expecting from them.

For one, TV ads provide reassurance that a brand is legitimate; they also enable you to tell a cohesive story.

From March to June, moms will spend nearly 2/3 of what they spent on gifts and meals during their Christmas shopping season, according to a survey by BSM Media.

Influence can only be earned from the ground up, via high category engagement, consistently high purchase intent, early adoption in the category and very high expenditure.

Here's how you can capitalize on these cultural moments through experiential marketing tactics.

Unlike other consumers who are introduced to wine by older generations, Hispanics' interest in wine is being influenced by their children.