Among the tips to sustain the category's growth: Keep attracting fan-favorite athletes.
In the new normal, companies get creative with Zoom and other video chat services to shoot videos while practicing safe social distancing.
If your brand hasn't forged a solid mission statement and set of beliefs, you should now be working on a crystal-clear set.
Football, which seemed to be moving forward, impervious to the carnage in other sports, now has 55% of its fans strongly believing there will be no 2020 season.
In January, North Dakota started using the tagline "Follow your curiosity, not the crowds." Now that advice has taken on tremendous power.
For marketers, college students have traditionally been a captive audience. What happens when there are fewer students, mostly learning online?
One idea: Provide virtual internships, which would have the added benefit of promoting greater diversity and wider access.
Traditionally, alcohol social media marketing sticks to themes of alcohol as a product to be shared in public settings. What now?
Social media has long been blamed for falsely spreading "fake news," but Gen Z-ers and millennials are taking it all in with a grain of salt.
Among the tips: Don't scare your audience.