It's dawned on many in the travel industry that, unlike with most consumer goods, there is danger that their products may disappear.

Deciding who to work with is a balancing act between budget, reach, and influence. Focus on creators who will do more than just lend their face.

Your social media communications should not be about your products, but rather about how they make people feel, or how they have impacted users' lives.

Facebook, Instagram, and TikTok typically garner all the attention, but in many instances Pinterest is the more cost-effective and impactful channel.

With all of the recent tumult in college sports, I'm wondering whether the distinct personal connection between college sports and fans is in jeopardy.

How to better connect with this sober generation? For one, find ways to integrate cannabis, hemp or THC into your brand.

Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril.

For two, how about increased flexibility and new insights and perspectives?

Beauty, fashion, electronics and fast-moving consumer goods are among the verticals that work particularly well with live streams.

The sandwich generation is defined as adults who have a parent 65 or older, and are either raising a child under 18 or providing financial support to an adult child.