Marketers, take note: They're becoming parents, but they're still millennials, and they're going to "do parenting" differently than previous generations.

To reach a half a million core fans who are an active and often viral part of a fan community is inevitably more valuable than getting three million impressions.

Here are three lessons to come from this brouhaha, no matter what advertising conspiracy Kool-Aid we're drinking.

Division I Women's Basketball Championship will use the "March Madness" branding next year, testament to the growth of women's sports at a collegiate level.

OOH is arguably one of the best media channels to deliver on net zero goals and positively impact local and national infrastructure and communities.

For one example: Generate bite-sized, shareable content around the main event, as the UFC does.

For example: Customer conversion rates are dropping. It's likely your brand's loyalty program value proposition isn't compelling enough.

Brands had to think way outside the box to grab our attention amid so much chaos this year. Here are five who did so triumphantly.

For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.

Just as we saw at the close of 2020, the collective challenges faced by society have had an interesting impact on design trends.