The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology.

For example, more than 20 million Hispanics identified with more than one race in the 2020 census.

Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands.

If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares about.

Another particularly helpful role AI / ML can play is to detect customer segments and help create personas.

For example, learn how to handle sensitive questions study participants may not want to answer.

When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.

The first key takeaway from the 2020 Census shows Hispanics are having a baby boom.

Broad strokes indicators like consumer sentiment and inflation can be useful in trying to plan your ad spend.

To evaluate brand health, replace your vanity metrics with ones that offer real insights.