by Jon Last on Mar 14, 2:49 PM
It's easier to attract casual and less engaged fans by building stories around individuals. We love superheroes and rags-to-riches tales.
by Kim Lawton on Mar 10, 2:50 PM
If you're planning such a campaign, you'll need to follow a few important steps. For one: Understand your audience and promote inclusivity.
by Aaron Paquette on Mar 9, 12:47 PM
How can brands better serve a pissed-off public? For one, monitor social media carefully.
by Scott Walldren on Mar 8, 1:15 PM
ChatGPT can accelerate key elements of search marketing, from idea generation to metadata tagging, product descriptions, regional content, and more.
by Shelly Schroedl on Mar 7, 4:44 PM
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think.
by Martin Kelly on Mar 6, 1:40 PM
At the end of the looming recession, advertisers will face stricter data and privacy regulation as they try to prove value amid tightening purse strings.
by Jessica Phillips on Mar 3, 12:33 PM
Content creators are not outsourced creative directors and production studios, they are valuable hubs for gathering first-party analytics.
by Rick Watson on Mar 2, 3:58 PM
Foot Locker is the target of a new privacy-related lawsuit regarding its chat feature, making even the savviest retailers wince.
by Michael Baer on Mar 1, 11:34 AM
Here are some tips on how to pivot your data approach toward insight development rather than mere data collection.
by Corinne Casagrande on Feb 28, 9:53 AM
Consumers are not behaving the way economic models say they should. When consumers are acting weird, marketers need to open their minds to new markets.