STRATEGY
by Tyler Jordan on Nov 27, 1:37 PM
Beware: There are countless stories of reps pushing irrelevant features, and Google Ads campaigns that essentially encourage advertisers to set a budget and leave the rest to Google.
by Ryan Kite-Hedges on Nov 26, 11:49 AM
For one, always-on programs can be the hardest to pull off, but also the most rewarding of all models.
METRICS
by Kimberly Torries on Nov 25, 11:42 AM
Live dashboards are the unsung hero in campaign accountability, transforming how agencies and clients collaborate.
ADVERTISER-AGENCY RELATIONSHIP
by Rafael Caldeira on Nov 21, 10:53 AM
The most successful brand-agency relationships today have moved beyond the conventional "brief-response" model into true strategic partnerships.
by Amber Burns on Nov 19, 6:44 PM
Creators do heavy work for brands, brainstorming, filming, editing, and refining. In return, too many get only free products and tiny commissions -- a bad deal for everyone.
MEDIA AGENCIES
by Lauren Ramaska on Nov 19, 1:05 PM
Media agencies provide more than just media buys. For one, they excel at creating precise and strategic audience profiles.
SOCIAL MEDIA
by Geoff Gates on Nov 18, 2:11 PM
Today, reaching audiences isn't just about direct connections; it's about engaging with users based on their interests and behaviors.
HOLIDAY
by Jared Smith on Nov 15, 4:58 PM
For one: Maximize AI ad solutions.
STRATEGY
by Jennifer Ross on Nov 14, 2:36 PM
Marketing leaders need to be prepared to justify their budget choices to the CFO, offering uncomplicated evidence of the value each investment brings.
INFLUENCER MARKETING
by Amy Cotteleer on Nov 13, 1:20 PM
With the right tools for selecting and vetting talent and online engagement, you can make fully informed decisions for your influencer campaigns.