• 6 Overlooked Tactics For Marketing To Moms This Holiday Season
    Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange.
  • PROGRAMMATIC
    How To Build A Programmatic Team
    A host of issues make hiring one of the most challenging aspects of taking programmatic in-house, either partially or fully. Here's how to get started.
  • STRATEGY
    Why Your Poor Marketing Results May Really Be a Measurement Problem
    Proper metrics help marketers shift budgets and strategy quickly in order to capitalize on changes in consumer behavior.
  • HEALTH CARE
    Storytelling Remains Heart Of Effective Healthcare Marketing
    Great marketing is grounded in authentic storytelling. When we combine this with technology, we have an opportunity to present truly innovative experiences.
  • HISPANICS
    Telling Positive Stories: Q&A With Michele Ruiz, Author and Entrepreneur
    We spoke about the importance of entrepreneurship in the Hispanic community, her work as a broadcast journalist, and how to build trust among Hispanic audiences.
  • STRATEGY
    What's Working In Experiential Marketing
    Here are five strategies to contemplate when building out an experiential marketing experience for your brand, along with exemplary executions by leading marketers
  • GEN Z
    Brands Turn To Tweens To Reach Gen Z
    It's not just your imagination: social media influencers keep getting younger.
  • STRATEGY
    3 Real Estate Marketing Trends That Could Change Your Marketing Approach
    You likely don't think about real estate as the place to find your next big marketing idea -- but consider these.
  • HISPANICS
    Social Media Survival Skills: Tips for Reaching U.S. Hispanics
    With social media use among U.S. Hispanics soaring, it's critical to understand the unique ways this group uses social media.
  • TRAVEL
    Facebook Offers Closer Friendships
    The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps.
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