English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.

Some stand-out tactics worked well for candidates and are worthy of emulation, while others have no place in business.

This is the time to increase spending to capture greater market share, build customer loyalty, and aggressively supplant your competition.

For example, use social media to direct consumers to retailers who have inventory of your products.

Consumers now demand-and deserve-transparent relationships with brands.

Loyalty programs as we know them need to be reimagined, so they can deliver greater value to a brand in the short and long term.

Too many election emails? Campaign just past exemplifies why testing frequency and cadence is critically important.

Help your tone of voice flourish all through your business, and you'll soon reap the rewards.

What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?

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