STRATEGY
by Kurt Kaufer on Apr 2, 1:44 PM
Success depends on three important factors -- including data-driven planning.
STRATEGY
by Greg Ricciardi on Apr 1, 12:35 PM
Across the brandscape, we see endless variations in how high-growth companies are living their purpose in a way that builds trust and drives results.
STRATEGY
by Mario Carrasco on Mar 31, 2:33 PM
Research technology provides hope for digital marketers looking for new ways to understand consumers and better target them online.
STRATEGY
by Jason Hennessey on Mar 30, 9:39 AM
For one, design for a mobile-first world, since over 60% of U.S. search traffic is now mobile.
STRATEGY
by April Obeidzinski on Mar 29, 1:48 PM
For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website.
by Katie Bullek on Mar 26, 10:34 AM
In 2020, 41% of the total U.S. population (116 million Americans) listened to podcasts monthly -- +37% YoY, according to Edison Research.
MULTICULTURAL
by Isabel Rafferty on Mar 25, 1:05 PM
Brands have to think about the entire process, from companies that will be producing ads, through to the media channels for campaigns.
STRATEGY
by Spencer Hadelman on Mar 24, 11:30 AM
Consider a minimum of three timeline scenarios, ranging from zero hurdles, to a long-haul approach that fluctuates well into summer of 2022.
STRATEGY
by Nicole Garberg on Mar 23, 1:43 PM
To be truly effective, customer experience performance goals require a connection to operational performance metrics.
STRATEGY
by Robert Passikoff on Mar 22, 12:10 PM
Real assessments of loyalty measure emotional engagement between consumer and brand versus consumer's perception of category ideal,
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