How can brands meet the moment without getting burned? For one, discover how employees and consumers feel before -- NOT after -- you take a stand.
Advice from Adele Gutman -- who, as VP of marketing at the The Library Hotels, kept the properties at the top of TripAdvisor rankings.
Even as we've begun to emerge from COVID, research has shown a greater prioritization of work-life balance.
Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers.
Ecommerce can be enhanced by immersive and consultative experiences. Then build consumer loyalty through experiences that go beyond just buying a product.
For one, senior executives who are not CMOs bring their own preconceived notions of what good advertising looks like to the boardroom.
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis.
Every brand now has to be cognizant of keeping customers and employees safe on some level. How well a company embraces "health" and treats people matters a lot.
It's becoming a cookieless world. So where do we go from here? First, we need to measure what matters.
The pandemic did not create new trends -- but it did kick some of the trends that were already out there into overdrive.