RESEARCH
by Heather O’Shea on Mar 11, 2:31 PM
We need to focus more on other research strategies that will deliver deep consumer understanding, such as digitally enabled segmentation.
by Anush Prabhu on Mar 8, 4:10 PM
In this economy, consumers are not hard to reach -- they are just harder to reach with ads.
CUSTOMER RELATIONS
by Michael Baer on Mar 7, 10:28 AM
Learn from their actions and preferences to create useful personas, journey maps, and segmentations -- and how best to convert new customers.
SEARCH
by Brooke Abbott on Mar 6, 2:44 PM
Are you ready for the next revolution in paid search?
AD MEASUREMENT
by Andrew Covato on Mar 5, 3:28 PM
Inaccurate measurement has significant economic ramifications, with at least 23% of the $88 billion spent annually on automated digital ad buying wasted.
STRATEGY
by Chris O’Grady on Mar 4, 1:42 PM
Think of small, yet significant moments throughout our daily lives, like a morning cup of coffee. Brands can tap into these moments to connect with customers in a personal way.
HISPANICS
by Louis Maldonado on Mar 1, 2:49 PM
For example: Lead with Spanish while integrating English strategically.
TECHNOLOGY
by Sara Nelson on Feb 29, 1:11 PM
Recent innovations from tech giants, while offering some benefits, have resulted in less control for advertisers over consumer data, campaign tactics and more.
BRAND MARKETING
by Diana Brooks on Feb 27, 2:19 PM
It's still extremely important to build awareness and consideration before conversion, so here are ways to make consumers fall in love with your brand.
TRAVEL
by Harvey Chipkin on Feb 26, 1:16 PM
There is a significant awakening happening in accessible travel, with more companies publishing their accessible rooms online. But follow-through is often lacking.