The insights gathered allow brands to understand the consumer path to purchase in this lucrative market -- and other similar ones.
At its core, content marketing works. Those who get it wrong generally don't have issues with the concept, but rather with the application.
Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most?
Once you've heard them, here's how to mine those words for further gold in business encounters.
For all of the talk about digital transformation, it seems there is very little transformation actually happening in B2B marketing now.
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation, essentially tainting the word for at least half the country.
A brand sells ideas, not products; and for every idea to convert, it needs to be not merely interesting but also meet brand identity and customer expectations.
Here's how they excel -- from planning content, creating thumbnails to increase clicks, and crafting effective metadata.
According to "U.S. News & World Report," boomers control 70% of the country's disposable income and spend $3.2 trillion a year.
When we take time to convey a relatable story, as Pete Buttegieg is doing, we get to frame the narrative around the brand.