Tracking comments is the most effective way to measure your influencer marketing campaign.

What can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions?

If intuition favors the familiar, it's time to "dissent" like RBG and search for ideas that are truly original.

Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.

What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?

The challenge for brands is to create engaging and immersive experiences for consumers.

If you're considering how face masks fit into your brand's plan for connecting with customers, here are three great examples for inspiration.

For one: Make interactive elements and text large enough.

Every organization should review their customer journey from contemplation to purchase, with an eye to both intended and unintended new touchpoints.

With the pandemic causing consumers to reconsider their loyalty, now's the time to run a brand awareness campaign aimed at locking in a new set of devoted customers.