• Is There A Reliable Standard To Measure Social Media Engagement?
    The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology.
  • HISPANICS
    Hispanics Continue To Break The Mold With Census Answers
    For example, more than 20 million Hispanics identified with more than one race in the 2020 census.
  • CONSUMER PACKAGED GOODS
    Small But Mighty: The Rise Of Smaller CPG Brands
    Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands.
  • STRATEGY
    Top 3 Retail Strategies As COVID Continues
    If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares about.
  • ARTIFICIAL INTELLIGENCE
    Demystifying AI For Personalization
    Another particularly helpful role AI / ML can play is to detect customer segments and help create personas.
  • Gen Z Wants More Diverse Representation In Research
    For example, learn how to handle sensitive questions study participants may not want to answer.
  • GAMING
    Lift Your Game With Esports Marketing
    When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.
  • HISPANICS
    Is Your Marketing Leveraging The Changing Hispanic Demographic?
    The first key takeaway from the 2020 Census shows Hispanics are having a baby boom.
  • STRATEGY
    Help Plan Your Campaigns With Economic Insight
    Broad strokes indicators like consumer sentiment and inflation can be useful in trying to plan your ad spend.
  • METRICS
    Not All Marketing Data Is Created Equal
    To evaluate brand health, replace your vanity metrics with ones that offer real insights.
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