It's easier to attract casual and less engaged fans by building stories around individuals. We love superheroes and rags-to-riches tales.

If you're planning such a campaign, you'll need to follow a few important steps. For one: Understand your audience and promote inclusivity.

How can brands better serve a pissed-off public? For one, monitor social media carefully.

ChatGPT can accelerate key elements of search marketing, from idea generation to metadata tagging, product descriptions, regional content, and more.

Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think.

At the end of the looming recession, advertisers will face stricter data and privacy regulation as they try to prove value amid tightening purse strings.

Content creators are not outsourced creative directors and production studios, they are valuable hubs for gathering first-party analytics.

Foot Locker is the target of a new privacy-related lawsuit regarding its chat feature, making even the savviest retailers wince.

Here are some tips on how to pivot your data approach toward insight development rather than mere data collection.

Consumers are not behaving the way economic models say they should. When consumers are acting weird, marketers need to open their minds to new markets.