CMOs deserve a transformation that allows them to better accomplish the ultimate goal of driving value and growth that goes beyond mere brand awareness.
Garden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media.
Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough?
For one: AR can be made easy to consume and share.
In-venue observational research under trained eyes and with appropriate moderator interactions can capture emotional connections or frustrations in real time.
Path to purchase for major-life purchases is often drastically different, depending on consumer -- so the marketing approach must be, too.
Consumers are tired of the seemingly endless blizzard of surveys they receive -- but used properly, surveys can be an efficient method to connect with customers.
Delivering relevance at scale means adapting the consumer goods supply chain for new levels of personalization and multiple sales channels.
Among the gems: Stop apologizing unnecessarily. You don't have to know - or act like you know - everything.
In a few years, the average consumers of this market are going to resemble consumers for any CPG market.