• We Shop Together: How Hispanic Collectivism Affects Online Buys
    English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.
  • STRATEGY
    Should Brands Emulate Political Marketing?
    Some stand-out tactics worked well for candidates and are worthy of emulation, while others have no place in business.
  • STRATEGY
    Marketing In COVID Era: Now More Than Ever, Fortune Favors The Bold
    This is the time to increase spending to capture greater market share, build customer loyalty, and aggressively supplant your competition.
  • STRATEGY
    Winning The Gift Card Redemption Season
    For example, use social media to direct consumers to retailers who have inventory of your products.
  • STRATEGY
    For Marketers, 2021 Is Year Of Earning Consumer Trust
    Consumers now demand-and deserve-transparent relationships with brands.
  • STRATEGY
    Moving Beyond The Limitations Of Loyalty Programs
    Loyalty programs as we know them need to be reimagined, so they can deliver greater value to a brand in the short and long term.
  • STRATEGY
    How Much Is Too Much? Election Provides Valuable Marketing Lessons
    Too many election emails? Campaign just past exemplifies why testing frequency and cadence is critically important.
  • Think 'Tone Of Voice' Is Just For Marketing? Think Again
    Help your tone of voice flourish all through your business, and you'll soon reap the rewards.
  • MULTICULTURAL
    Marketing To Asian Identity, Not Assumptions
    What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
  • METRICS
    How To Measure Podcast Results, Efficiency
    For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action.
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