Laying off staff just to save money is not a strategy. It's usually executed as a reactive, impulsive cost-cutting measure.

It scores ad creative for tone and aesthetic, and matches it to current mood states. Euphoric? Let's sell you a trip to Ibiza before it fades.

Moms often write the same way their target audience searches, asking conversational questions LLMs are built to comprehend.

Remember when watching the finals meant gathering around the TV for the big network broadcast? Young fans don't.

That doesn't mean ditching cultural nuance -- but instead, embracing brand consistency while respecting local relevance.

It's not that boards don't value marketing, but marketing hasn't consistently shown up speaking the same language as the rest of the executive team.

With content demands expected to rise dramatically, AI enables brands to respond nimbly to local nuances, without sacrificing consistency.

In 2025, gut health is the new foundation of wellness, with consumers exploring brands that support immunity, mood and digestion.

Advertisers can reach about 58% of U.S. internet-connected households -- roughly 67 million homes -- on a fraction of a traditional TV budget.

When audiences doubt what they read, real voices -- the visible, accountable human -- become a brand's most reliable differentiator.