Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange.

A host of issues make hiring one of the most challenging aspects of taking programmatic in-house, either partially or fully. Here's how to get started.

Proper metrics help marketers shift budgets and strategy quickly in order to capitalize on changes in consumer behavior.

Great marketing is grounded in authentic storytelling. When we combine this with technology, we have an opportunity to present truly innovative experiences.

We spoke about the importance of entrepreneurship in the Hispanic community, her work as a broadcast journalist, and how to build trust among Hispanic audiences.

Here are five strategies to contemplate when building out an experiential marketing experience for your brand, along with exemplary executions by leading marketers

It's not just your imagination: social media influencers keep getting younger.

You likely don't think about real estate as the place to find your next big marketing idea -- but consider these.

With social media use among U.S. Hispanics soaring, it's critical to understand the unique ways this group uses social media.

The social network is expanding Flight Ads, which enable carriers to reach more potential travelers based on visits to other flight-related pages, websites, and apps.