• SOCIAL MEDIA
    Influencer Marketing Insights Live In Social Media Comments
    Tracking comments is the most effective way to measure your influencer marketing campaign.
  • STRATEGY
    Great Marketing Recipe: Teens Devour Travis Scott Meal
    What can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions?
  • STRATEGY
    What Marketing Strategists Can Learn From RBG
    If intuition favors the familiar, it's time to "dissent" like RBG and search for ideas that are truly original.
  • STRATEGY
    Developing Audio Strategy Is Critical For Brands Today
    Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.
  • MULTICULTURAL
    Marketing To Asian Identity, Not Assumptions
    What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
  • FOOD
    How Candy Makers Can Hit Sweet Spot This Halloween
    The challenge for brands is to create engaging and immersive experiences for consumers.
  • Branded Face Masks Are The New Normal: How To Do Them Right
    If you're considering how face masks fit into your brand's plan for connecting with customers, here are three great examples for inspiration.
  • STRATEGY
    Designing For Inclusion: Tips For An Accessible Website Design
    For one: Make interactive elements and text large enough.
  • STRATEGY
    How to Ensure COVID Precautions Don't Hurt The Customer Experience
    Every organization should review their customer journey from contemplation to purchase, with an eye to both intended and unintended new touchpoints.
  • STRATEGY
    How Brands Can Become Next E*Trade
    With the pandemic causing consumers to reconsider their loyalty, now's the time to run a brand awareness campaign aimed at locking in a new set of devoted customers.
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