INNOVATION
by Mark Payne on Jun 5, 1:04 PM
Marketers can learn some lessons from a recent change in the world of baseball.
STRATEGY
by Joe Parrish on Jun 4, 11:55 AM
It's called rapidskilling: Inhale knowledge, weaponize it, discard when commoditized, repeat.
LEGAL
by Owen Seitel on Jun 3, 2:59 PM
Companies, beware: Either party can terminate the relationship if one party engages in behavior that could harm the other's reputation.
STRATEGY
by Dave Wasserman on Jun 2, 1:42 PM
Stop treating marketing like a series of one-off spectacles and start focusing on what matters: cultivating relationships.
SEARCH
by John Morabito on May 30, 12:46 PM
For example, TikTok is already being used as a search engine by 40% of Americans-and that number jumps to 64% for Gen Z.
ARTIFICIAL INTELLIGENCE
by Shirley Marschall on May 29, 2:08 PM
Let humans have their own web. Let bots optimize each other into oblivion.
STRATEGY
by Megan Boveri on May 28, 2:46 PM
Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story.
INFLUENCER MARKETING
by Liv Allen on May 27, 11:12 AM
Should newsfluencers stay in their lane because they aren't bound by journalistic ethics, or is there value in everyday voices decoding complex issues?
MOMS
by Maria Bailey on May 23, 2:33 PM
In a study, 70% said they're worried about how tariffs on toys will impact their holiday shopping.
ARTIFICIAL INTELLIGENCE
by Shirley Marschall on May 22, 2:31 PM
AI powers our search engines, shopping feeds and social scrolls. And the more it anticipates our needs, the more we let it steer.