How do we strike a balance between deep dives into data, versus soundbytes, when communicating research results?
As consumers become more conscious of their data than ever before, brands can set themselves apart by making privacy central to the customer experience.
Open, transparent standards and shared principles of conduct accessible to and agreed upon by everyone will move the industry forward.
Partnering with an influencer who can translate enthusiasm into inspiration can create excitement among shoppers who visit Pinterest.
Baby boomers aren't usually described as "tech-savvy." But they are adopting smart speakers at such a high rate that marketers should take notice.
CONSUMER PACKAGED GOODS
What marketers can learn from P&G's cuts in digital spend.
Too many advertisers view direct response and brand marketing as two separate and distinct efforts -- but really, they are two sides of the same coin.
What can brands -- and candidates -- learn from this 2018 youthquake?
While defaulting to Facebook's proprietary, free solutions may be preferable for advertisers with basic needs, what can others do?
There are a lot of ways to create a brand experience that's so incredible consumers can't wait to let other people know.