• The Case For Not Being A Data-Driven Organization
    Bad data, bad analysis, nonexistent data -- reasons why all company decisions should NOT be supported only by data and analysis.
  • STRATEGY
    Marketers Can Learn A Lot From In-House Agency Debate
    Surely in-house talent can get things done faster and cheaper, right? Perhaps. But what about innovation? What about overhead? A blended approach may be best.
  • GAMING
    5 Gaming Myths Debunked
    Think gamers are all young males with no disposable income? Boy, are you wrong.
  • TECHNOLOGY
    Rise Of Personal AI Assistants: What Does This Mean For Marketers?
    Brands are shifting their marketing efforts to consider AI assistants among their target audiences.
  • HOSPITALITY
    Partnerships Help Hyatt Differentiate Brands
    Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify.
  • DATA
    Finding Metrics That Matter
    Data exhaustion doesn't necessarily have to be a problem for marketers. The key is having a clear purpose and knowing which metrics matter.
  • SOCIAL MEDIA
    Social Media Best Way To Vet Your Next CMO
    You can't afford to hire someone who is unfamiliar with the most cutting-edge social media marketing strategies.
  • STRATEGY
    How Not To Sound Like A Lightweight In Front Of Your Agency
    If you are brand-side -- aka, "client" -- your agency does talk about you when they leave the room. Here's how to avoid any smack talk.
  • HISPANICS
    Self-Referencing Drives Social Media Ad Conversion Among U.S. Hispanics
    Self-referencing is defined as people's ability to better remember information when that information is linked to the "self" -- or their habits, values and lifestyle.
  • STRATEGY
    In Age Of Amazon, Your Brand Needs New Loyalty Program Now
    Winning a head-to-head against Amazon Prime requires rethinking how customer relationships form and are maintained.
« Previous Entries