Empathy has become as essential to business success as the products and services a company offers.
Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.
The once anthemic "Golf2020" may actually turn out to be a banner year for an industry that many have unfairly criticized over the past decade.
New norm is social media engagement with strategic content and thoughtful tone, unified across all consumer touchpoints -- and performed by actual humans.
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers.
Now is the perfect time to hammer home your visual brand while also hiding any laundry, family members or wandering pets behind you.
Every brand needs a lane -- and perhaps this crisis will help us get back in them.
Sporting goods companies can get Hispanics up and moving to help with physical fitness and mental health at this difficult time.
In a world of social media-induced anxieties, gaming is providing people with micro-doses of success and little drops of dopamine throughout the day.
Trends that have been progressing steadily for years have been suddenly accelerated to a degree no one could have predicted.