Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story?

AI hasn't made it easier for advertisers to know enough about consumers to get personalization right, since the process relies on complete data, still a work in progress for many.

So much attention is focused on the money rather than the competition itself that I can't help but ponder the ultimate ramifications for fan engagement marketing.

A trademark attorney explains the potential intellectual property, copyright and trademark issues that can arise.

Here's how to incorporate AI-powered performance insight into dashboards to empower clear and decisive action.

Opportunities abound for brands that intelligently harness data to meet audiences across their healthcare journeys.

Campaigns that combine brand building with performance marketing, with a 60:40 ratio, are more effective.

For one, personalization will hit new heights in 2025 with AI-powered predictive analytics.

Before they click "buy now," consumers can access a robust competitive analysis that used to take marketers weeks to compile.

The problem is focusing on what you can make, not how consumers will use it. The solution is putting the marketing foundation first.