• GEN Z
    How To Crack The Youth Market: Lessons From Razor Brands
    Companies like Gillette, Harry's, and Schick are killing it when it comes to marketing to Gen Z because they have adapted to key generational differences.
  • RETAIL
    The Dichotomy Of Consumer Shopping: Online Vs. In-Store
    Most surprising finding in study: Respondents selected Pinterest as a top influencer for discovering and purchasing new products.
  • MILLENNIALS
    Millennials Aren't The Problem, They're The Answer
    What are brands to do when sales are dropping and all signs point to millennials as the culprits? Change WITH them, not against them.
  • STRATEGY
    Brand Manners: How To Grow Up To Be A Good Brand
    Because relationships between brand and customer so resemble human connections, they are governed by another human framework: manners!
  • STRATEGY
    Thinking Of Going In-House? Think Again
    It's not easy to write an autobiography, especially because you're too close to the subject at hand. The same thinking applies to the debate over in-house agencies.
  • DIRECT-TO-CONSUMER BRANDS
    Hidden Danger To D2C Marketing: Fake 'Lookalikes'
    "Ghost profiles" set up by fraudsters are designed to generate fake traffic, despite happening within supposedly safer walled-garden social media.
  • CANNABIS
    5 Ways Marketers Can Thrive In Highly Regulated Industries
    Cannabis, pharma, alcohol, nicotine, and gambling industries follow tightly regulated marketing restrictions, so they must create compelling content for a targeted market.
  • STRATEGY
    Overcoming The Hands-Brain Divide In Agency Partnerships
    The hands-brain divide has limited the potential of many a company-agency relationship by relegating agencies to doers rather than thinkers.
  • STRATEGY
    Lessons From The College Admissions Scandal
    What can brands do to help address the crisis in higher education exemplified by the cheating scandal?
  • HOSPITALITY
    Can Marketers Measure Influence Of Influencers?
    New product claims to turn influencers into a quantifiable, revenue-driving channel for luxury hotels.
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