Bad data, bad analysis, nonexistent data -- reasons why all company decisions should NOT be supported only by data and analysis.
Surely in-house talent can get things done faster and cheaper, right? Perhaps. But what about innovation? What about overhead? A blended approach may be best.
Think gamers are all young males with no disposable income? Boy, are you wrong.
Brands are shifting their marketing efforts to consider AI assistants among their target audiences.
Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify.
Data exhaustion doesn't necessarily have to be a problem for marketers. The key is having a clear purpose and knowing which metrics matter.
You can't afford to hire someone who is unfamiliar with the most cutting-edge social media marketing strategies.
If you are brand-side -- aka, "client" -- your agency does talk about you when they leave the room. Here's how to avoid any smack talk.
Self-referencing is defined as people's ability to better remember information when that information is linked to the "self" -- or their habits, values and lifestyle.
Winning a head-to-head against Amazon Prime requires rethinking how customer relationships form and are maintained.