Within the indulgence category, friction-free as a comprehensive strategy falls apart. Premium products are emotional rewards that only deliver when they feel earned.

The industry has focused so much on the future of the agency model, it's paid little attention to how brands manage their own systems.

The practice of arranging kickbacks with a list of preferred partners, sometimes even channeling them through shell companies, has polluted the business model for most agencies.

One truth: the growing majority of sports event attendees who feel that they are being priced out of the market, while others are spending it forward.

Tips for better answer engine optimization: Build competitive pages, and optimize for direct queries.

AI evaluates the entire environment surrounding a brand, including owned content, publisher coverage, affiliate articles, reviews, product data and social conversations.

Decision-maker built the last era of corporate leadership. Communicators are building this one.

Years of paid social and creator programs have already produced everything a strong TV spot needs.

Issuing an executive mandate for sky-high AI visibility, but insisting on only traditional press, sets everyone up to fail.

Clicks were never the real problem. It was the expectation that a single, nuanced metric could do all the heavy lifting.