• RESEARCH
    Short And Sweet Analysis Needn't Be Short On Value
    How do we strike a balance between deep dives into data, versus soundbytes, when communicating research results?
  • DATA
    Harnessing Privacy And GDPR To Differentiate Your Brand
    As consumers become more conscious of their data than ever before, brands can set themselves apart by making privacy central to the customer experience.
  • TECHNOLOGY
    The Greater Good: Industry Must Support Standardization
    Open, transparent standards and shared principles of conduct accessible to and agreed upon by everyone will move the industry forward.
  • INFLUENCER MARKETING
    6 Tips To Create A Winning Holiday Influencer Campaign On Pinterest
    Partnering with an influencer who can translate enthusiasm into inspiration can create excitement among shoppers who visit Pinterest.
  • BOOMERS
    Smart Boomers, Smart Speakers, Smart Marketing
    Baby boomers aren't usually described as "tech-savvy." But they are adopting smart speakers at such a high rate that marketers should take notice.
  • CONSUMER PACKAGED GOODS
    How Much Digital Advertising Is Too Much?
    What marketers can learn from P&G's cuts in digital spend.
  • STRATEGY
    Direct Response IS Branding
    Too many advertisers view direct response and brand marketing as two separate and distinct efforts -- but really, they are two sides of the same coin.
  • MILLENNIALS
    Young Adults Rock Midterm Vote
    What can brands -- and candidates -- learn from this 2018 youthquake?
  • TECHNOLOGY
    Facebook View Tags Are Gone -- Now What?
    While defaulting to Facebook's proprietary, free solutions may be preferable for advertisers with basic needs, what can others do?
  • STRATEGY
    Your Branding Secret Weapon: User-Generated Content
    There are a lot of ways to create a brand experience that's so incredible consumers can't wait to let other people know.
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