• STRATEGY
    Emotional Decency In Post-Crisis Marketing
    So many brands claim to be the best in the world. Now, they need to demonstrate they aren't above us but are among us, the people of the world.
  • MOMS
    How Moms Will Shop In Post-Pandemic Retail World
    Moms will trust retailers to adhere to safety guidelines - but they'll want want a little more to help them feel safe.
  • STRATEGY
    How Brands Can Add Value In The Face Of Uncertainty
    Five ways your brand can help inform your efforts to give back during this crisis.
  • STRATEGY
    Brand Messaging With Zoom Backgrounds
    Now is the perfect time to hammer home your visual brand while also hiding any laundry, family members or wandering pets behind you.
  • MULTICULTURAL
    How Brands Can Help Those Suffering Most From Pandemic
    How marketers react to realities of unequal COVID-19 suffering will have long-lasting effects on both brand loyalty and brand choice for generations.
  • STRATEGY
    Why Regulations Like CCPA Can Elevate Personalization
    When you own your data, you really get to know your audience and can create a more cohesive and accurate customer/audience profile.
  • STRATEGY
    Quickly Pivoting Promotions During A Pandemic
    Tips include: Provide helpful or fun content and experiences for consumers at home.
  • STRATEGY
    Lessons From Pandemic: Staging A Photo Shoot (With Pets) From 3,000 Miles Away
    Here are four lessons we hope help as brands and agencies adjust to social distancing and remote working.
  • STRATEGY
    Engagement Is More Than A Marketing Outcome
    If the current crisis proves anything, it's that we as humans will find a way to connect, even when we're forced to stay physically apart.
  • STRATEGY
    WTF Are We Going to Do Now?
    To help answer this question, I went back into the archives to see what what companies did during the "Great Recession" of 2007.
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