• ADVERTISER-AGENCY RELATIONSHIP
    How To Work With The 'Inexternal' Agency
    Marketers will continue to make distinction between providers of strategic and conceptual advice, and design and production. These expert external arms and legs make up the inexternal agency.
  • GAMING
    Why Aren't More Brands In Gaming Space?
    Gaming is officially a $43 billion industry. Still, non-endemic brands are still nervous to take the leap into this industry -- and they are seriously missing out on an untapped audience.
  • STRATEGY
    Growth Now Central To Marketing Agenda
    They should also be planning for a very different kind of workforce, including entirely new roles like "immersive experience designers," "growth hackers" and "futurologists."
  • SOCIAL MEDIA
    The 4 Worst Mistakes Marketers Make On Social Media
    Among the bloopers: Joining a conversation three days after it's relevant, and failing to understand the proper tone to take.
  • STRATEGY
    Treat Marketing As An Asset To Extract Its Value
    Too often, marketing is generalized as an expense and is usually one of the first line items cut by companies when they are facing difficulties and tightening budgets.
  • HISPANICS
    Hispanic Health And Beauty Brands Go Mainstream
    Slowly, we're starting to see these products emerge in unconventional places with unexpected results without the help of expensive digital marketing campaigns.
  • CUSTOMER EXPERIENCE
    Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways
    As branding opportunities in-store get stripped away, brands must turn to sensory and experiential alternatives to ensure their product is top of consumers' minds while shopping.
  • SPORTS
    MLB's 2020 'Field of Dreams' Game Is Great Sports Marketing
    Holding a game on the actual "Field of Dreams" farm site in Iowa immortalized in the movie checks the box for both creativity and broader cultural relevance,
  • STRATEGY
    5 Mistakes Marketers Make When Choosing A Logo
    For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated.
  • MULTICULTURAL
    Why Brands Should Move Away From Total Market Mindset
    Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences.
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