The best CMOs turn budgeting into a competitive advantage, aligning marketing with both financial priorities and long-term growth.

Multiple players -- publishers, agencies, platforms, walled gardens -- benefit from keeping the ecosystem fragmented.

Use AI to speed up research, streamline workflows and refine ideas, while investing real time into building original thought leadership.

TikTok's algorithm is a blend of intent and discovery that shortens the purchase journey, particularly within the commerce-friendly Shop environment.

Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize.

AI is only as good as the data you feed it. While off-the-shelf models can produce impressive results, the secret behind ready-for-prime-time work is training.

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer.

Seamlessly integrated into users' daily lives, Alexa has potential for ad placement -- if spots are used appropriately.

Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources.

With conversations happening more behind closed doors, brands need to create content that sparks engagement.