Among the takeaways: Fast, convenient customer support is paramount.
For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers.
For example: "What is our winning aspiration?"
The show is a great litmus test for both MLB's uber-focus on youth and the ways in which sports content will be consumed beyond the in-person experience.
Strategies Include running A/A tests and combating cross-contamination.
The beauty of digital done the right way is its ability to provide access to greater customer data and insights.
This may sound far-fetched, but it's an inescapable reality for marketers, brand leaders, creative agencies, and product experts as audio becomes a primary touchpoint.
Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors.
Commemorating the 50th anniversary of the Bed-in For Peace at the Hilton Amsterdam is part of the company's focus on its do-good heritage.
What was once an industry dominated by specs and tech innovation is now led by immersive brand experiences.