Is Your Marketing Budget Under Threat? Here's What to Tell Stakeholders
    As marketers, it might feel like we're being forced to prove our worth. Here are three great ways to communicate our value.
    How To Measure Podcast Results, Efficiency
    For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action,
    Brands Respond With Optimism As Millennials Face More Challenges
    Pandemic has created a general higher level of mental distress in millennials than other cohorts, according to one study.
    Re-think Travel Marketing: A Name, A Mission
    Since forming in June, company's partners have learned multiple lessons. Among them: Don't let the pandemic crisis overwhelm you.
    Virtual Working Is Here: Stop Worrying, Start Adapting
    So we all agree that remote work is going to be with us for the foreseeable future. Now what? Four factors will influence the future of flexible working.
    Disruptive Branding In A Disrupted World
    In such a highly disrupted world, brands that want to make a positive difference may need to surrender to the new moment emerging before them.
    Hispanics Will Drive Homeownership Post-Pandemic
    Hispanics drove home ownership increases in 2019, with the highest labor force participation rate in the past two decades.
    Employees Key To Restoring Customer Experience To Pre-Pandemic Levels
    Providing an empathetic and responsive environment for employees is important.
    Your Cultural Biases Can Impact Research Design
    The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.
    CMOs Have Important Role To Play In Post-Pandemic World
    First, they're building better consumer experiences as a platform for future growth.
« Previous EntriesNext Entries »