Social media is a frontier for product development, not classic promotion. The key isn't leading consumers with a message; it's following them to understand what's working now.

The very tools that give pet-care marketers an unfair advantage are also the things that trap them inside a crowded cage of category sameness.

At the core of the ongoing conversation about AI in marketing is the nuanced way people perceive AI-generated content, a strong determinant of how it will be used.

With search behavior on the verge of a shift, advertisers should maintain a full-funnel approach to media where they can.

The city has a new visual identity. At the icon's core is a star shape, a direct reference to the shining star attraction, the Mall of America.

Leagues are going beyond live broadcasts and replays to deliver a greater range of content while offering marketers more options beyond simply buying ads.

What can brands learn from the brave new world of AI companions?

While the data points to a very somber mood among Americans, we are spending with what could be construed as reckless abandon.

We need to focus more on other research strategies that will deliver deep consumer understanding, such as digitally enabled segmentation.

In this economy, consumers are not hard to reach -- they are just harder to reach with ads.