• INFLUENCER MARKETING
    Uncovering The Value Of Influencers In 2019
    Brand demand is increasing at a quicker rate than new talent is developing, so in 2019 we can expect companies with deep pockets to pay asking rates.
  • TECHNOLOGY
    2019 Resolution: Marketers, Stop the AI-Hype Cycle
    At worst, the technology won't be taken seriously as a result of industry failure and false promises.
  • STRATEGY
    The 'Not So Secret' Formula That Gives Marketers A Competitive Advantage
    Best marketers intimately understand the lifetime value of a new customer and build their customer acquisition formulas around long-term success, not day-one revenue.
  • RESTAURANTS
    Driving Restaurant Visits: Where To Place Your Ad
    Here are some best practices for QSR and Fast Casual restaurants advertising.
  • STRATEGY
    3 Reasons Why Growing Businesses Have A Content Advantage
    Business today is digital, so content is critical. Heck, even the Dollar Shave Club offers a handy magazine with each razor delivery.
  • MULTICULTURAL
    3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'
    This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.
  • ARTIFICIAL INTELLIGENCE
    Do You Really Need Artificial Intelligence? How To Decide
    Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not.
  • DATA
    How Marketers Will Benefit From Data Transparency Label
    Data quality and integrity matters more than ever in an era of seemingly daily reports about unethical and questionable data use.
  • RETAIL
    Changing Face Of Retail Innovation In 2019
    Upcoming trends: Retail locations will function as an awareness, NOT purchase channel -- and will also focus on convenience.
  • STRATEGY
    5 Marketing Strategies To Start 2019 Right
    New and innovative formats are allowing brands to create stronger connections with their audiences. Here's how to use those formats in the new year.
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