• ECOMMERCE
    Changing The Channel: How To Navigate E-Commerce Marketing Choices
    E-commerce has opened up a vast new landscape, which can be overwhelming for marketers determining what aspect to focus on.
  • INFLUENCER MARKETING
    Evolving Definition Of Celebrity Among Gen-Z Consumers
    One of the more unusual ways of becoming a celebrity today is by becoming a gamer, like streamer Tyler "Ninja" Blevins.
  • GLOBAL
    Expanding Globally? Localized Omnichannel Is Crucial For Success
    Maintaining brand consistency across multiple channels in multiple languages is important -- but can be challenging.
  • STRATEGY
    Building A Modern Relationship With Digital Consumers
    A few critical technology trends have changed the rules of the game for CPGs.
  • STRATEGY
    Politics And The Power Of Empathy
    Winning candidates will be successful at demonstrating (or at least feigning) empathy for their constituents -- a good lesson for marketers.
  • MOBILE
    Tailoring Your Mobile Strategy To Connect With Consumers
    In order to develop consumer relationships through mobile, marketers must keep three factors in mind: channel, intent and consent.
  • STRATEGY
    How To Cut CMO Turnover
    Have clear metrics; listen to your CMO -- these are among the tips to make your marketing program turnover-proof.
  • STRATEGY
    Personalize -- But With Purpose
    Though the pressure to personalize marketing is increasing across all channels, marketers are missing a roadmap for success.
  • STRATEGY
    Now What? Google's Parallel Tracking Deadline is Here
    If you are running paid advertising campaigns on Google Ads, the benefits are clear: speeded-up landing page load times.
  • ARTIFICIAL INTELLIGENCE
    What Every CMO Can Learn From Burger King's Campaign
    AI is enabling marketers to be more accountable for their creative work, helping us test and compare copy and design choices.
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