Marketers will continue to make distinction between providers of strategic and conceptual advice, and design and production. These expert external arms and legs make up the inexternal agency.
Gaming is officially a $43 billion industry. Still, non-endemic brands are still nervous to take the leap into this industry -- and they are seriously missing out on an untapped audience.
They should also be planning for a very different kind of workforce, including entirely new roles like "immersive experience designers," "growth hackers" and "futurologists."
Among the bloopers: Joining a conversation three days after it's relevant, and failing to understand the proper tone to take.
Too often, marketing is generalized as an expense and is usually one of the first line items cut by companies when they are facing difficulties and tightening budgets.
Slowly, we're starting to see these products emerge in unconventional places with unexpected results without the help of expensive digital marketing campaigns.
As branding opportunities in-store get stripped away, brands must turn to sensory and experiential alternatives to ensure their product is top of consumers' minds while shopping.
Holding a game on the actual "Field of Dreams" farm site in Iowa immortalized in the movie checks the box for both creativity and broader cultural relevance,
For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated.
Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences.