Brand demand is increasing at a quicker rate than new talent is developing, so in 2019 we can expect companies with deep pockets to pay asking rates.
At worst, the technology won't be taken seriously as a result of industry failure and false promises.
Best marketers intimately understand the lifetime value of a new customer and build their customer acquisition formulas around long-term success, not day-one revenue.
Here are some best practices for QSR and Fast Casual restaurants advertising.
Business today is digital, so content is critical. Heck, even the Dollar Shave Club offers a handy magazine with each razor delivery.
This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.
Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not.
Data quality and integrity matters more than ever in an era of seemingly daily reports about unethical and questionable data use.
Upcoming trends: Retail locations will function as an awareness, NOT purchase channel -- and will also focus on convenience.
New and innovative formats are allowing brands to create stronger connections with their audiences. Here's how to use those formats in the new year.